Credit Unions Archive
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
Best Of Credit Union Marketing: CUNA Diamond Award Winners
A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!
Bankers Conspire Against Credit Union In Brutal Turf War
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find out here.
Does Creativity Stand A Chance At Credit Unions?
As an in-house creative person at a credit union, you don’t get much variety. When all your ideas have to be “credit union,” how can you tackle the creative blahs?
So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.
Consumers Sour on Big Banks, Sweet on Credit Unions
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.
4 Ways ‘Bank Transfer Day’ Is Silly
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
Credit Unions, Here’s That Awareness Campaign You’ve Been Waiting For
If every credit union in the world agreed to perform random acts of kindness all on the same day, it could be worth as much as $4.3 billion in free PR value.
Credit Union Gives Members Rare Peek Behind the Scenes
Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon with the Chairman and CEO.
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Perception vs. Reality: Do People Get More From Credit Unions Than Banks?
Some credit unions pay significantly lower rates on deposits than community banks, so is it fair to characterize credit unions as a better value?
How Much Do Credit Union Marketers Make? And Are They Happy?
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
The Startling State of Social Media in Credit Unions
This study proves that no strategy + no budget + no staff + no time = no success.
Best of Credit Union 2011 Diamond Award Winners
A collection of 14 terrific projects -- everything from word magnets to microsites.
Why Are Credit Unions Tax Exempt? Do You Really Know?
If you think credit unions are tax-exempt because they are not-for-profit, member-owned cooperatives, think again...
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
2010 Brand Rankings for Credit Unions
Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The firm developed the
Public Confused, Angry Over Credit Union ‘Bailout’
In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately characterized the conservatorship of these institutions and the NCUIF payback
US Bank Steals Page From Credit Union Playbook
If you’ve never heard of Dell Credit Union, Ohio State University FCU or Kohl’s Credit Union, there’s a good reason. They don’t exist. It might have something to do with the branches US Bank has
