Credit Unions Archive
The marketing budgets for the 100 biggest credit unions in the US reveal a number of insights that will surprise anyone in the banking industry. Here’s the rundown.
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
Do you deserve a raise? See what this credit union study reveals about marketing salaries and bonuses for everyone from senior execs down to coordinators.
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
Are branches dead? Data from a comprehensive credit union industry study says no way. Those adding branches are blowing the competition away.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
This detailed examination of asset, member and branch growth reveals massive shifts rocking the entire credit union industry.
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.
VSECU is banned from using words like “bank” and “banking” in its marketing, following a complaint filed by Vermont bankers. But VSECU may get the last laugh.
See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find out here.
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still love their credit unions.