Credit Unions Archive
Credit Union Advertising Crack Down: Watch Your Language
California regulators have decided credit unions can't suggest "anyone can join" in their ads because it violates the definition of "common bond."
Troubles With Canada’s Credit Union System …Is the US Next?
Credit unions can’t even keep pace with population growth in Canada. Members are getting older. And that tax exemption? Gone.
Do Credit Unions Enjoy An Unfair Advantage In Their War With Banks?
Have community charters and federal tax breaks tilt the competitive advantage in credit unions’ favor? Researchers from the Federal Reserve system take a hard look.
Check Out CUNA’s 2013 Credit Union Marketing Award Winners
Every year, CUNA honors the best in credit union marketing with Diamond Awards in 33 different categories. Take a look at some of the best here.
Should Credit Unions Charge Membership Dues?
Arizona FCU just imposed a $3 monthly “contribution” on all members. Is this a smart strategy that attaches value to the concept of membership? Or will it backfire?
Credit Unions Pray Auto, Home Loans Will Fuel Growth In 2013
2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.
5 Things You Should Know About Credit Union Marketing Budgets
The marketing budgets for the 100 biggest credit unions in the US reveal a number of insights that will surprise anyone in the banking industry. Here’s the rundown.
Credit Union Organizes World Ice Cream Eating Championship
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
Exclusive Study Reveals Brutal Realities Facing Credit Unions On Twitter
The Financial Brand’s annual study shows that one third of credit unions on Twitter quit, follower growth is sluggish, and 20% of followers are junk.
How Much Do Credit Union Marketing Executives Make?
Do you deserve a raise? See what this credit union study reveals about marketing salaries and bonuses for everyone from senior execs down to coordinators.
Most Credit Unions Using Facebook, But Some Say They’ll Quit
Nearly every credit union in the U.S. says it's using Facebook today, but one in 14 of those says they have plans to give it up.
Branding Beyond ‘Community’: WinSouth Repositions Its Identity
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
Are Branches Dead? No Way, According To Performance Data
Are branches dead? Data from a comprehensive credit union industry study says no way. Those adding branches are blowing the competition away.
Savings Account Lotteries Spike Gains, Get Results
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
Credit Union Industry Outlook: 5 Years Back, 20 Years Forward
This detailed examination of asset, member and branch growth reveals massive shifts rocking the entire credit union industry.
Best of Credit Union Marketing Reflected In CUES Golden Mirrors
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.
War Of Words: Vermont Bankers Battle Credit Union Over B-Word
VSECU is banned from using words like “bank” and “banking” in its marketing, following a complaint filed by Vermont bankers. But VSECU may get the last laugh.
Creative Inspiration: Best of Canadian Credit Union Marketing
See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.
Can You Help Catch This Credit Union Voyeur?
This disturbing and controversial article about a credit union employee secretly filming women's toes illustrates why HR policies may need updating to protect your brand.
