Creative Showcase Archive
Creative Showcase: Dumpster Ads, Asphalt Stencils, Legos
The First National Bank – Dumpster Ad Perhaps the most unusual media placement for a bank ad ever — inside the lids of garbage cans. They are literally throwing advertising dollars in the trash. Will
Creative Showcase: Sunlife, We Speak Human
Sunlife Financial – “KC & The Sunlife Band” Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release. Deutsche Bank – “What do you expect
Creative Showcase: Integrity, Camcorders & Sperm
[Note: If you've seen creative work from a retail bank or credit union that you'd like to share with The Financial Brand's readers, please send an email to the editor. Recent work, projects from years
Creative Showcase: Komodo Dragons, Groceries and Puns
TDECU – BankWithTexans.org This interesting site aims to unite local community banks with credit unions against the menace of big banks. Headlines include “FDIC sells Texas back to Spain,” and “Out of town banks lose
Creative Showcase: A Blast From the Past
In honor of the new season of Mad Men (season three starts Sunday, August 16), here’s a showcase of financial ads from yesteryear. The ads come from a different world than we live in today
Creative Showcase: Fairies, Fights and Microsites
BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack Bauer (aka Kiefer Sutherland) reads the script: “This is America.
Creative Showcase: Tongue Papercuts, Money Lovin’
BofA Online Banking Billboards These aren’t recent, but they are great. Bontrust – “Increase in Currency (Money Love)” “Mommy, where do little dollar bills come from?” Abe Lincoln stars as the philanderer and the Queen
Creative Showcase: Ally TV, Loans Gone Wild
Ally Bank The Financial Brand already wrote about GMAC rebranding its bank as Ally, But dang, these TV ads are funny. You’ll want to watch them more than once: “Pony,” “Truck.” Neches FCU – “Loans
Creative Showcase: Matters, Jet Ski, Testimonials
United FCU – “Matters” Ads The Financial Brand wrote about United FCU’s Gen-Y program ‘Matters’ a few weeks ago. Here’s some offline media — a pair of print ads. The one on the left has
Creative Showcase: Cool Website, Dump Your Bank, Power of Un
Progress Bank – Website Isn’t this one of the more simple and interesting websites you’ve seen for a financial institution? Colorado United Credit Union – “Dump Your Bank” A microsite that explains the difference between
Creative Showcase: No Jets, Stork, Brownie Points
1st Bank – No Jets, Just Plane Immediately before the Colorado Rockies play their home opener today, a biplane will tow a 30’ by 115’ about 1,000 feet above Coors Field. The banner reads, “This is
Creative Showcase: Wishing Well, Valentine, Plastic World
BECU – “Can Do” Fast-paced, catchy music and a strong message in this well-produced spot for Washington state’s largest credit union. Sparkasse Bank – “Wishing Well” Sparkasse, one of the largest banks in Germany, recently
