1
Citi Bikes
May 21st, 2012
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back
Community Involvement Archive
Steal This Idea: Cash Mobs
February 21st, 2012
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Bank’s Innovative Charity Website Signals New Era in Community Giving
January 26th, 2012
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
Mobile ATMs: Banks on Wheels
September 28th, 2011
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer
Commonwealth Bank Uses Facebook to Give Money Back to Community
June 08th, 2011
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
November 29th, 2010
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
‘Room for Improvement’: QTCU’s Social Media Giveaway
November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
25 Bank Mascots
June 21st, 2010
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have
TD Introduces Mascot, But What the Heck Is It?
June 16th, 2010
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their
Citizens Brand: ‘Good Banking Is Good Citizenship’
May 21st, 2010
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The
Teacher to Win One Year’s Rent From Credit Union
March 16th, 2010
OnPoint Community Credit Union, based in Portland, Oregon, is looking to honor the area’s top educators with The OnPoint Prize for Excellence in Education (http://www.onpointprize.com).
Make Promos Out of Money You Already Give Away
November 24th, 2009
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging
Guerilla Good Deeds Promote New Branch
November 17th, 2009
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to
Pay It Forward: The Ripple Effect
October 13th, 2009
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They
Save Hard. Spend Smart.
August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove
Bank’s Social Media Hits High School Gridiron
August 04th, 2009
Eastern Bank is asking high school football teams in eastern and central Massachusetts “What makes your team special?” Entries, submitted via email, can be videos,
3 Online Social Media Sites Offering Recession Help
August 03rd, 2009
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From
HSBC’s First Direct Has a Little Black Book
January 09th, 2009
First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use
Sydney Credit Union Generous with ‘Free Hugs’
October 30th, 2008
Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street
