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Branding Briefs For July 18, 2008
July 18th, 2008
Funny, eh? Alabama Bank pokes fun at RBC’s Canadian ownership, Cannucks not laughing Big Change: Houston credit union doing away with loose change Cold Hard
Briefs Archive
Branding Briefs For June 26, 2008
June 26th, 2008
Deal or No Deal: Citibank considers flipflop on its “A Deal is a Deal” slogan @Gen X: Charles Schwab unveils Gen X web site Loan
Branding briefs for June 11, 2008
June 11th, 2008
All Aboard: A bigger Navy FCU threatens other credit unions Scooter Future: Is there big opportunity in scooter loans? Supplies Limited: Canadian agency franchises Gen-Y
Branding Briefs For May 30, 2008
May 30th, 2008
“Aloha” Means Goodbye: Aloha Airlines FCU needs a new brand after airline collapses More “Opportunities”: B of A launches next phase of its ad campaign
Branding briefs for April 7, 2008
April 07th, 2008
Return to Sender: Banks spent $13.4 billion on DM in 2007 and get $178.8 back How Many: The ‘top 500’ financial brands ranked from around
Branding briefs for April 1, 2008
April 01st, 2008
Marketing Stimulus: $152 billion in IRS stimulus payments present opportunities Seriously Schooled: Credit union runs 11 school branches…and plans to add 10 more CMO+SEO: Wells
Branding briefs for March 22, 2008
March 22nd, 2008
Netbanker: Only 263 daily users of Facebook for financial purposes It’s Just Business: Credit unions chisel away at bank’s dominance of business lending Dig This:
Branding briefs for March 9, 2008
March 09th, 2008
We’ve Got a Winner: Online video contests popular with financial institutions Free Toaster: Gift cards, cookware, MP3 player promotions bring in new accounts Hang $10:
Branding briefs for March 2, 2008
March 02nd, 2008
Kickstart: Make online banking/bill pay sticky by prodding new users Here’s a Good Idea: CU blog gives tips and advice for maximizing its online banking
Naming briefs for February 25, 2008
February 25th, 2008
Changing Gears: Transmission Builders FCU to become ‘Financial Builders’ Denovo P2P: First ever Canadian peer-to-peer launches with ‘IOU’ as name April 24: Tooele FCU to
Branding briefs for February 25, 2008
February 25th, 2008
All in $20s: $75,000-250,000 for a mobile ATM Pig Out: Bank pulls piggy bank promotion out of sensitivity to Muslims, Jews Naming Case Study: Bank
Branding briefs for February 18, 2008
February 18th, 2008
Hot Flash: Competition heats up for high-interest checking accounts with Flashy websites Thumbs Down Under: Australians angry over U.S.-made bank ad rife with clichés (ad
News briefs for February 14, 2008
February 14th, 2008
CU Business Promo: Win $3,000 in marketing materials for best new business plan PissedConsumer.com: Member lays into Bellco for pulling credit report for savings acct
News briefs for February 12, 2008
February 12th, 2008
Buying Deposits: Many credit unions paying 7% – and even 9% – on CDs All in the Family: How can educators resist a CU that
News briefs for February 8, 2008
February 08th, 2008
Win Your Rebate: Credit union giving dividends back through contests Irony: A ‘green checking account’ with unlimited check writing A, B, C…U: Credit union opens
News briefs for February 3, 2008
February 03rd, 2008
Web 2.0: Tinker Offers ‘YouTube’-like Contest to Reach Youth CU Beware: A cautionary tale about CU evolution vs. extinction (1:44) TV: Coast Capital is the
News briefs for January 28, 2008
January 28th, 2008
CUTube: Brilliant stick-figure video about banks vs. credit unions (1:44 long) Retail Banking: WaMu to add 100-150 branches this year Going Green: Don’t jump on
News briefs for January 22, 2008
January 22nd, 2008
Web 2.0: Financial institutions blogging for love and money Growth: When banks build new branches, it’s a good omen Gen-Y: Defining a complex generational demographic
News briefs for January 19, 2008
January 19th, 2008
Leadership: 800 senior marketers surveyed on budgets, culture, process and forecasts Gen-Y: The strategy of Youngfreealberta.com and an interview with its Gen-Y host Innovation: Filene
News briefs for January 10, 2008
January 10th, 2008
Kleenex Advertising: “Don’t blow it with another credit card” Dividends: Cash for you, for a friend, or for a charity? You choose… Radio: A credit
