Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.
The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.
Banks and credit unions like to wrap their brands around familiar themes. Check out these common brand positions and you'll probably see one that your financial institution is using.
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen before. Clive Wilkinson Architects, who designed the space for Macquarie, describes the new 330,000 square foot building as a “workplace of the future.” There are plazas, gardens, squares, playrooms, a […]
In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown. But that year, the bank also became the subject of an embarrassing and unusually painful IRS tax probe. The bank was accused of helping American citizens hide an estimated $18 […]
What is “unbanking?” It’s a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials. Some use “unbanking” as a conceptual platform and wrap all their brand messages around it, while others use it to make a singular, standalone statement, perhaps just in a tagline. […]
Bill Castle (pictured above), the CEO of South Valley Bank & Trust, is the star in the bank’s latest ad campaign, Ask Bill. Castle is stepping up to answer people’s questions — even the tough ones — to show that South Valley is a bank of integrity, honesty and reliability. South Valley is using TV […]