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Your Brand Is a Tool…For Consumers
February 10th, 2010
In 1967, when Ralph Lauren opened his first shop, a necktie store, he had a vision for a powerful brand. And today, over 40 years
Branding Archive
Big Bank Brands, Big Consumer Contradictions
February 09th, 2010
Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers
ANZ’s ‘Uncomplicated’ Brand Strategy
February 02nd, 2010
Early in 2009, Australian banking giant ANZ began quietly but methodically rolling out its new brand identity. There was little fanfare when a new ANZ
Rebranding United Heritage Credit Union’s Identity
January 27th, 2010
With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of
Can Credit Unions Afford a National Campaign?
January 25th, 2010
The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand
GEICO’s Crazy Ad Strategy Breaks the Rules
January 22nd, 2010
“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads
Westpac Resurrecting Dead Brand for Online Direct Arm?
January 06th, 2010
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the
The Ad Ally Would Run If It Was Really Honest
December 31st, 2009
When Ally Bank was borne from the ashes of GMAC earlier this year, the bank’s CMO told us that “talking straight” is one of the
Commerzbank Blends Brands Following Merger
December 16th, 2009
“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What
Big Steps for First Independent’s Brand
November 23rd, 2009
First Independent had been family-owned for nearly 100 years, during which time the bank’s solid track record helped it forge deep roots in its southwest
Four Things Your Brand Must Be
November 18th, 2009
If your brand isn't differentiated, relevant, credible and irreproducible, you've got some work to do.
Virgin Should Shock Just About Everyone
November 09th, 2009
Some may question Sir Richard Branson’s timing. Why would he launch a bank now? Well, for starters, Branson is exceptionally good with money. Who better
Q&A: Kent Credit Union Rebranding
November 05th, 2009
The Financial Brand sat down with Kathy Hammond, VP/Business Development, Kent Credit Union earlier this year to talk about their rebranding project. The credit union
‘All People Ages 18-55′ Is Not Your Target Audience
September 14th, 2009
Financial institutions that think their target audience includes basically everyone with money and a heartbeat are severely crippling their branding efforts.
It Only Matters If It’s Measured
August 31st, 2009
Ever since First Federal Bank in Sioux City, Iowa, rechristened itself “Vantus,” the bank had been building its brand entirely around the idea of “simpler
Is ‘Common Bond’ Part of Your Brand?
July 08th, 2009
Credit unions, as not-for-profit organizations, are required to limit their membership in order to qualify for their untaxed status. Historically, this helped create a “common
What’s the Return on Branding?
July 07th, 2009
A number of financial institutions ask, “What’s the ROI on branding?” It’s often the bean counters who ask this question. They want to see a
HSBC ‘Different Points of Value’
July 06th, 2009
HSBC has been positioning itself as the “worldwide local bank” for a while now. They are a bank that takes pride in understanding the subtleties
Inside-Out vs. Outside-In
July 01st, 2009
Here are two different approaches to building a brand strategy. 1) INSIDE-OUT You pick your own brand direction. You take a stand, confidently go out
GMAC Launches Deposits-Only ‘Ally Bank’
May 19th, 2009
Roughly six months after GMAC became a bank in order to receive TARP funds, the financial services firm has decided to christen its new banking
The Post-WaMu Blues: Chase Has Lost ‘That Lovin’ Feeling’
May 07th, 2009
By Freddy J. Nager Founder, Atomic Tango So my longtime bank, Washington Mutual (WaMu), recently got taken over by megabank Chase. ‘Twas a sad day
SAC Uses New Look to Tout ‘The Credit Union Difference’
April 02nd, 2009
“Change means opportunity. Opportunity for our members, for our community, and for SAC Federal Credit Union.” – Gail DeBoer, President/SAC FCU After conducting research, SAC
