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Branding Archive

Kiwibank Brand Fights Back Big Aussie Banks

May 10th, 2010

Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002,

Why It All Starts (And Stops) With Consistency

May 05th, 2010

When marketers talk about consistency, they are often referring to the look-and-feel. They say you should stick with the same colors, same design style, same

5 Truths About Rebranding (What I Learned)

March 30th, 2010

Kelley Parks is creator of gira{ph}, and former VP/Marketing & Business Development at Call FCU. These days, Kelley has teamed up with iDiz to help

A Doodad Logo and an iDude Mascot

March 30th, 2010

By Kelley Parks, creator of gira{ph}, and former VP/Marketing & Business Development an Call Federal Credit Union. These days, Kelley has teamed up with iDiz

Your Service Is Not What Differentiates You

March 24th, 2010

Think your service makes you special? So does every other bank and credit union. Here are four reality checks to help you achieve greater strategic

Brandspeak: A Glossary of Branding Terms

March 23rd, 2010

Acronym Brand names formed from the initial letters (or parts) of a series of words – e.g., NATO (North Atlantic Treaty Organization), laser (Light Amplification

Q&A: Lending Club’s Rebranded Identity

March 18th, 2010

The Financial Brand sat down with Rob Garcia, Senior Director/Product Strategy at Lending Club, to talk about why and how the popular peer-to-peer lending service

Brand Identity Showcase: Garanti, SpareBank, New Alliance

March 17th, 2010

Here are over 50 illustrations showing brand identities, image makeovers and new look-and-feels from banks and credit unions around the world. You can click on

ANZ Promises It Isn’t Rude and Cranky

March 10th, 2010

Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

February 23rd, 2010

In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to

The Power of What Your Brand Isn’t

February 23rd, 2010

Most organizations struggle to define their brand strategy — who they are, what they stand for and what they do differently. In fact, many don’t

Kansas Credit Union Says ‘We’re Not Wall Street’

February 12th, 2010

During the 2010 Super Bowl pregame show, The Credit Union of Johnson County ran an ad announcing its new name — Mainstreet. The new moniker

Your Brand Is a Tool…For Consumers

February 10th, 2010

In 1967, when Ralph Lauren opened his first shop, a necktie store, he had a vision for a powerful brand. And today, over 40 years

Big Bank Brands, Big Consumer Contradictions

February 09th, 2010

Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers

ANZ’s ‘Uncomplicated’ Brand Strategy

February 02nd, 2010

Early in 2009, Australian banking giant ANZ began quietly but methodically rolling out its new brand identity. There was little fanfare when a new ANZ

Rebranding United Heritage Credit Union’s Identity

January 27th, 2010

With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of

Can Credit Unions Afford a National Campaign?

January 25th, 2010

The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand

GEICO’s Crazy Ad Strategy Breaks the Rules

January 22nd, 2010

“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads

Westpac Resurrecting Dead Brand for Online Direct Arm?

January 06th, 2010

Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the