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Branding Archive

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Kiwibank Brand Fights Back Big Aussie Banks

Kiwibank Brand Fights Back Big Aussie Banks

Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002,  
0
Why It All Starts (And Stops) With Consistency

Why It All Starts (And Stops) With Consistency

When marketers talk about consistency, they are often referring to the look-and-feel. They say you should stick with the same colors, same design style, same  
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5 Truths About Rebranding (What I Learned)

Kelley Parks is creator of gira{ph}, and former VP/Marketing & Business Development at Call FCU. These days, Kelley has teamed up with iDiz to help  
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A Doodad Logo and an iDude Mascot

A Doodad Logo and an iDude Mascot

By Kelley Parks, creator of gira{ph}, and former VP/Marketing & Business Development an Call Federal Credit Union. These days, Kelley has teamed up with iDiz  
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Your Service Is Not What Differentiates You

Your Service Is Not What Differentiates You

Think your service makes you special? So does every other bank and credit union. Here are four reality checks to help you achieve greater strategic  
4
Brandspeak: A Glossary of Branding Terms

Brandspeak: A Glossary of Branding Terms

Acronym Brand names formed from the initial letters (or parts) of a series of words – e.g., NATO (North Atlantic Treaty Organization), laser (Light Amplification  
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Q&A: Lending Club’s Rebranded Identity

Q&A: Lending Club’s Rebranded Identity

The Financial Brand sat down with Rob Garcia, Senior Director/Product Strategy at Lending Club, to talk about why and how the popular peer-to-peer lending service  
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Brand Identity Showcase: Garanti, SpareBank, New Alliance

Brand Identity Showcase: Garanti, SpareBank, New Alliance

Here are over 50 illustrations showing brand identities, image makeovers and new look-and-feels from banks and credit unions around the world. You can click on  
1

ANZ Promises It Isn’t Rude and Cranky

Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the  
1
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to  
11
The Power of What Your Brand Isn’t

The Power of What Your Brand Isn’t

Most organizations struggle to define their brand strategy — who they are, what they stand for and what they do differently. In fact, many don’t  
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Kansas Credit Union Says ‘We’re Not Wall Street’

Kansas Credit Union Says ‘We’re Not Wall Street’

During the 2010 Super Bowl pregame show, The Credit Union of Johnson County ran an ad announcing its new name — Mainstreet. The new moniker  
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Your Brand Is a Tool…For Consumers

Your Brand Is a Tool…For Consumers

In 1967, when Ralph Lauren opened his first shop, a necktie store, he had a vision for a powerful brand. And today, over 40 years  
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Big Bank Brands, Big Consumer Contradictions

Big Bank Brands, Big Consumer Contradictions

Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers  
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ANZ’s ‘Uncomplicated’ Brand Strategy

ANZ’s ‘Uncomplicated’ Brand Strategy

Early in 2009, Australian banking giant ANZ began quietly but methodically rolling out its new brand identity. There was little fanfare when a new ANZ  
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Rebranding United Heritage Credit Union’s Identity

Rebranding United Heritage Credit Union’s Identity

With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of  
3
Can Credit Unions Afford a National Campaign?

Can Credit Unions Afford a National Campaign?

The subject of a national campaign for credit unions has been widely debated over the years. Some argue about whether it should be a brand  
11
GEICO’s Crazy Ad Strategy Breaks the Rules

GEICO’s Crazy Ad Strategy Breaks the Rules

“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads  
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Westpac Resurrecting Dead Brand for Online Direct Arm?

Westpac Resurrecting Dead Brand for Online Direct Arm?

Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the  
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The Ad Ally Would Run If It Was Really Honest

The Ad Ally Would Run If It Was Really Honest

When Ally Bank was borne from the ashes of GMAC earlier this year, the bank’s CMO told us that “talking straight” is one of the  
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