Branding Archive
Evolving for the Future: Repositioning and Repackaging a Bank Brand
First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity. It’s a smart, deliberate and patient way to reposition the brand for the future.
Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
Drenched in Orange
Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary identity.
The Two Most Important Branding Questions You Could Ever Answer
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on price.
Antes vs. Drivers: 3 Steps to Find Relevant Differentiation
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers. This elegant branding model breaks it down.
Three Warning Signs It May Be Time to Rebrand
How do you know when it’s time to rebrand your bank or credit union? Guest contributor Mark Arnold shares three warning signs.
You Don’t Control Your Brand (Actually, You Never Did)
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
New, Vibrant and Brighter Brand – Pricetag: $1.2 million
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
How Banks Completely Nuked Consumers’ Trust (And What They Should Do About It)
No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.
20 Things Financial Institutions Should Do (But Don’t)
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Trust in Financial Institutions Drops, And How to Reverse the Trend
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy
Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
BankUnited’s Brand Rebirth: From Collapse to Credibility
Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.
The Top 10 Most Valuable Bank Brands in the US
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?
Hello. I’m the New ASB
A casual tone and conversational personality are at the center of this banana yellow bank brand.
The Visual Story of Marginalen Bank’s Colorful Brand Identity
The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.
The 15 Most Common Brand Positions in Retail Banking
Check out these common brand themes and see if there one that matches your organization?
7 Steps to Find Your Brand’s Personality
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
