First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity. It’s a smart, deliberate and patient way to reposition the brand for the future.
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary identity.
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on price.
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers. This elegant branding model breaks it down.
How do you know when it’s time to rebrand your bank or credit union? Guest contributor Mark Arnold shares three warning signs.
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?
A casual tone and conversational personality are at the center of this banana yellow bank brand.
The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.
Check out these common brand themes and see if there one that matches your organization?
Seven branding exercises to identify your bank or credit union's real emotional brand associations.