4
The Top 10 Most Valuable Bank Brands in the US
February 08th, 2011
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the
Branding Archive
Hello. I’m the New ASB
December 02nd, 2010
A casual tone and conversational personality are at the center of this banana yellow bank brand.
The Visual Story of Marginalen Bank’s Colorful Brand Identity
November 29th, 2010
The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.
The 15 Most Common Brand Positions in Retail Banking
November 01st, 2010
Check out these common brand themes and see if there one that matches your organization?
7 Steps to Find Your Brand’s Personality
October 19th, 2010
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
Frost Bank’s Mini-Manifesto Makes Big, Bold Promises
October 18th, 2010
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
Bromides and Dead Icons Won’t Fix UBS Brand
September 13th, 2010
In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown.
Got a Question? Ask Bill
August 10th, 2010
Bill Castle (pictured above), the CEO of South Valley Bank & Trust, is the star in the bank’s latest ad campaign, Ask Bill. Castle is
Big Banks Roll Out 14 Promises in ‘Customer Charter’
June 23rd, 2010
“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a
Making Banking Easy Isn’t Easy
June 07th, 2010
For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or
Case Study: Fitzsimons Credit Union Rebranding
May 28th, 2010
In early 2009, Fitzsimons Credit Union engaged Art + Business ONE for a rebranding project that was to launch in November later that year. The
Defending BofA’s Embattled Brand
May 24th, 2010
BofA’s brand is in the toilet. At least that’s what every journalist and blogger in America seems to believe. Headlines like “Bank of America Shines
Guest Column: BHAG Branding
May 21st, 2010
By Sean Tracey, Brand Strategist/Creative Director at Sean Tracey Associates How “Big, Hairy, Audacious Goals” apply to financial marketing Most of you have heard the
Citizens Brand: ‘Good Banking Is Good Citizenship’
May 21st, 2010
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The
Kiwibank Brand Fights Back Big Aussie Banks
May 10th, 2010
Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002,
Why It All Starts (And Stops) With Consistency
May 05th, 2010
When marketers talk about consistency, they are often referring to the look-and-feel. They say you should stick with the same colors, same design style, same
