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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Branding Archive

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The Top 10 Most Valuable Bank Brands in the US

The Top 10 Most Valuable Bank Brands in the US

A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the  
3
Hello. I’m the New ASB

Hello. I’m the New ASB

A casual tone and conversational personality are at the center of this banana yellow bank brand.  
2
The Visual Story of Marginalen Bank’s Colorful Brand Identity

The Visual Story of Marginalen Bank’s Colorful Brand Identity

The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.  
7
The 15 Most Common Brand Positions in Retail Banking

The 15 Most Common Brand Positions in Retail Banking

Check out these common brand themes and see if there one that matches your organization?  
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7 Steps to Find Your Brand’s Personality

7 Steps to Find Your Brand’s Personality

Seven branding exercises to identify your bank or credit union's real emotional brand associations.  
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Frost Bank’s Mini-Manifesto Makes Big, Bold Promises

Frost Bank’s Mini-Manifesto Makes Big, Bold Promises

You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.  
4
Bromides and Dead Icons Won’t Fix UBS Brand

Bromides and Dead Icons Won’t Fix UBS Brand

In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown.  
2
Unbanking

Unbanking

What is “unbanking?” It’s a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials.  
2
Got a Question? Ask Bill

Got a Question? Ask Bill

Bill Castle (pictured above), the CEO of South Valley Bank & Trust, is the star in the bank’s latest ad campaign, Ask Bill. Castle is  
0
Big Banks Roll Out 14 Promises in ‘Customer Charter’

Big Banks Roll Out 14 Promises in ‘Customer Charter’

“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a  
12
Making Banking Easy Isn’t Easy

Making Banking Easy Isn’t Easy

For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or  
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Case Study: Fitzsimons Credit Union Rebranding

Case Study: Fitzsimons Credit Union Rebranding

In early 2009, Fitzsimons Credit Union engaged Art + Business ONE for a rebranding project that was to launch in November later that year. The  
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Defending BofA’s Embattled Brand

Defending BofA’s Embattled Brand

BofA’s brand is in the toilet. At least that’s what every journalist and blogger in America seems to believe. Headlines like “Bank of America Shines  
2
Guest Column: BHAG Branding

Guest Column: BHAG Branding

By Sean Tracey, Brand Strategist/Creative Director at Sean Tracey Associates How “Big, Hairy, Audacious Goals” apply to financial marketing Most of you have heard the  
3
Citizens Brand: ‘Good Banking Is Good Citizenship’

Citizens Brand: ‘Good Banking Is Good Citizenship’

Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The  
1
Kiwibank Brand Fights Back Big Aussie Banks

Kiwibank Brand Fights Back Big Aussie Banks

Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002,  
0
Why It All Starts (And Stops) With Consistency

Why It All Starts (And Stops) With Consistency

When marketers talk about consistency, they are often referring to the look-and-feel. They say you should stick with the same colors, same design style, same  
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