10
Can Advertising Save BofA’s Battered Brand?
February 14th, 2012
If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA
Internal Culture & HR Archive
Financial Firm Green Lights Social Media For All 1,000 Employees
January 23rd, 2012
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.
Credit Union Gives Members Rare Peek Behind the Scenes
September 20th, 2011
Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon with the Chairman and CEO.
Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
June 13th, 2011
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
How Much Do Credit Union Marketers Make? And Are They Happy?
June 06th, 2011
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
6 Tips for Building a Brand Culture and Improving Internal Communications
April 13th, 2011
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally
February 16th, 2011
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan
February 10th, 2011
You can clearly tell what the strategic priorities are for Servus Credit Union's C-suite simply by reading a new, vividly detailed job description.
Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired
February 07th, 2011
Read the document for yourself and see if you think it sounds reasonable.
Angry Customers Are Gifts
January 10th, 2011
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
Steal This Idea: The Ultimate Conversation Starter
August 02nd, 2010
Here is an excellent way to spark conversations in your branches that is both simple and effective.
Wanted: Vice President of Unbanking
July 12th, 2010
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President
Big Banks Roll Out 14 Promises in ‘Customer Charter’
June 23rd, 2010
“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a
What Would You Find If You Went ‘Undercover?’
February 15th, 2010
If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can
Aussie Banker Caught on TV Ogling Semi-Nude Pics
February 08th, 2010
It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank’s latest interest rate decision
Your Brand Isn’t What You Say It Is
January 26th, 2010
Your brand isn’t what you say it is. It’s what they say it is. – Marty Neumeier, ‘The Brand Gap’ You can have a carefully
Why Social Media Is A Fulltime Job
January 12th, 2010
Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your
‘Simon’ Says… Check Out This Branded Intranet
December 07th, 2009
The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately
BofA’s Bad Eggs: Dumb & Dumber
September 30th, 2009
BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive
