Breakthrough Brands Archive
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Kiwibank’s iPhone App Puts A Service Rep In Everyone’s Pocket
Customers can press a button on their iPhones to summon support from a Kiwibank "online relationship manager" -- human service for mobile bankers, 24/7.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Coolest Bank HQ You’ve Ever Seen
You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen before. Clive Wilkinson Architects, who designed the space for Macquarie,
Santander’s HQ: High-Tech Wonderland with Robotic Butlers
It’s called Santander City. This sprawling corporate HQ for one of Europe’s biggest banks is a visually stunning concept integrating advanced robotics, interactive design and LED-based art murals. Santander City’s “El Faro” Visitors Center, is
Bank Streams Live Rock Concerts In Online Banner Ads
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed
Virgin Should Shock Just About Everyone
Some may question Sir Richard Branson’s timing. Why would he launch a bank now? Well, for starters, Branson is exceptionally good with money. Who better to run a bank than a guy who makes money
Caja Navarra: Pioneers in Civic Banking
In northern Spain, there’s a bank that really gets branding. It’s called Caja Navarra, or CAN for short, and they could show community banks in the United States a thing or two about what’s really
Is It a Branch? Or a Store? It’s Deutsche Bank’s Q110
Deutsche Bank built a revolutionary branch prototype back in 2005, something it named Q110. Besides being a gorgeous architectural statement, the branch is one of the most progressive you’ll see anywhere in the world, combining
This Danish Bank Branch Is Beyond Cool
In the Danish market, Jyske Bank has introduced a whole new way of delivering financial services, using the theme “Jyske Differences.” Jyske says its “blazing new trails in interior design” with its branches, something that’s
The Amazing Money Maze
With economic upheaval on Wall Street, many Americans are looking for answers on a wide range of financial matters. O Bee Credit Union is telling people to “Get lost!” Literally. In a maze. O Bee
