3
Video: What is a Brand?
October 30th, 2011
Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview.
Branding Archive
The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand
August 28th, 2011
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years
Evolving for the Future: Repositioning and Repackaging a Bank Brand
August 24th, 2011
First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity. It’s a smart, deliberate and patient way
Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition
August 18th, 2011
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
Drenched in Orange
August 17th, 2011
Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary identity.
The 2 Most Important Branding Questions You Could Ever Answer
June 21st, 2011
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on
Antes vs. Drivers: 3 Steps to Find Relevant Differentiation
June 20th, 2011
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers. This elegant branding model
Three Warning Signs It May Be Time to Rebrand
June 15th, 2011
How do you know when it’s time to rebrand your bank or credit union? Guest contributor Mark Arnold shares three warning signs.
You Don’t Control Your Brand (Actually, You Never Did)
May 24th, 2011
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
New, Vibrant and Brighter Brand – Pricetag: $1.2 million
May 17th, 2011
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
April 29th, 2011
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
How Banks Completely Nuked Consumers’ Trust (And What They Should Do About It)
April 18th, 2011
No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.
20 Things Financial Institutions Should Do (But Don’t)
March 28th, 2011
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Trust in Financial Institutions Drops, And How to Reverse the Trend
March 10th, 2011
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy
February 24th, 2011
Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally
February 16th, 2011
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
BankUnited’s Brand Rebirth: From Collapse to Credibility
February 11th, 2011
Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.
