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Is It Time For You To Rebrand?
April 30th, 2012
The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're
Branding Archive
10 Of The Best Banking Brands To Watch
April 16th, 2012
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names,
Purpose, Passion and Profits
April 06th, 2012
How your brand and internal culture can combine to create a powerful new profit drivers for financial institutions in a post-recessionary economy.
9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers
April 03rd, 2012
Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you
Study Shows Consumers Distrust Banks More Than Any Other Industry
March 20th, 2012
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the
Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position
March 13th, 2012
Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.
Can Advertising Save BofA’s Battered Brand?
February 14th, 2012
If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA
Ethical Issues and Lawsuits Plague BofA’s Brand
February 14th, 2012
Here's a list of some super expensive settlements BofA has inked in recent years — a pattern of abuses, deceptions and dirty tricks that have
Video: What is a Brand?
October 30th, 2011
Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview.
The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand
August 28th, 2011
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years
Evolving for the Future: Repositioning and Repackaging a Bank Brand
August 24th, 2011
First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity. It’s a smart, deliberate and patient way
Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition
August 18th, 2011
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
Drenched in Orange
August 17th, 2011
Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary identity.
The 2 Most Important Branding Questions You Could Ever Answer
June 21st, 2011
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on
Antes vs. Drivers: 3 Steps to Find Relevant Differentiation
June 20th, 2011
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers. This elegant branding model
Three Warning Signs It May Be Time to Rebrand
June 15th, 2011
How do you know when it’s time to rebrand your bank or credit union? Guest contributor Mark Arnold shares three warning signs.
You Don’t Control Your Brand (Actually, You Never Did)
May 24th, 2011
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
New, Vibrant and Brighter Brand – Pricetag: $1.2 million
May 17th, 2011
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
April 29th, 2011
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
How Banks Completely Nuked Consumers’ Trust (And What They Should Do About It)
April 18th, 2011
No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.
