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Brand Identities Archive

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Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

March 13th, 2012
Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.  
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The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand

The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand

August 28th, 2011
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years  
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Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition

Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition

August 18th, 2011
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.  
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Drenched in Orange

Drenched in Orange

August 17th, 2011
Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary identity.  
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New, Vibrant and Brighter Brand – Pricetag: $1.2 million

New, Vibrant and Brighter Brand – Pricetag: $1.2 million

May 17th, 2011
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.  
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Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards

Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards

April 29th, 2011
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.  
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Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy

Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy

February 24th, 2011
Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.  
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BankUnited’s Brand Rebirth: From Collapse to Credibility

BankUnited’s Brand Rebirth: From Collapse to Credibility

February 11th, 2011
Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.  
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Hello. I’m the New ASB

Hello. I’m the New ASB

December 02nd, 2010
A casual tone and conversational personality are at the center of this banana yellow bank brand.  
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The Visual Story of Marginalen Bank’s Colorful Brand Identity

The Visual Story of Marginalen Bank’s Colorful Brand Identity

November 29th, 2010
The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.  
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Case Study: Fitzsimons Credit Union Rebranding

Case Study: Fitzsimons Credit Union Rebranding

May 28th, 2010
In early 2009, Fitzsimons Credit Union engaged Art + Business ONE for a rebranding project that was to launch in November later that year. The  
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Citizens Brand: ‘Good Banking Is Good Citizenship’

Citizens Brand: ‘Good Banking Is Good Citizenship’

May 21st, 2010
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The  
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Kiwibank Brand Fights Back Big Aussie Banks

Kiwibank Brand Fights Back Big Aussie Banks

May 10th, 2010
Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002,  
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A Doodad Logo and an iDude Mascot

A Doodad Logo and an iDude Mascot

March 30th, 2010
By Kelley Parks, creator of gira{ph}, and former VP/Marketing & Business Development an Call Federal Credit Union. These days, Kelley has teamed up with iDiz  
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Q&A: Lending Club’s Rebranded Identity

Q&A: Lending Club’s Rebranded Identity

March 18th, 2010
The Financial Brand sat down with Rob Garcia, Senior Director/Product Strategy at Lending Club, to talk about why and how the popular peer-to-peer lending service  
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Brand Identity Showcase: Garanti, SpareBank, New Alliance

Brand Identity Showcase: Garanti, SpareBank, New Alliance

March 17th, 2010
Here are over 50 illustrations showing brand identities, image makeovers and new look-and-feels from banks and credit unions around the world. You can click on  
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Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

February 23rd, 2010
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to  
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Rebranding United Heritage Credit Union’s Identity

Rebranding United Heritage Credit Union’s Identity

January 27th, 2010
With more than 54,000 members, over $600 million in assets, and 12 branches in the Austin, Texas area, United Heritage Credit Union is one of  
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Big Steps for First Independent’s Brand

Big Steps for First Independent’s Brand

November 23rd, 2009
First Independent had been family-owned for nearly 100 years, during which time the bank’s solid track record helped it forge deep roots in its southwest  
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Q&A: Kent Credit Union Rebranding

Q&A: Kent Credit Union Rebranding

November 05th, 2009
The Financial Brand sat down with Kathy Hammond, VP/Business Development, Kent Credit Union earlier this year to talk about their rebranding project. The credit union  
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