Advertising Archive
The Weirdest Credit Union Videos on YouTube
[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at credit unions? Banks Suck Literally… as in a vacuum sucking
Intentionally Left Bank
“Intentionally left bank,” is the only thing Seattle Metro Credit Union’s billboard says. How many financial institutions run billboards that look this uncluttered? (Note: This is actually a full-color photo. That’s what Seattle looks like
It’s 1905 and Banks Are Afraid of Advertising
“A bank running advertising? That’s absurd!” As ridiculous as it may sound, there was indeed a time when banks were afraid of advertising. This article from 1905 suggests banks were actually prohibited from advertising. It
Hopefully You Didn’t Get This Bank’s Cheap Gifts
Did you get a lame gift for Christmas this year? If you got a phony jar of homemade jam, a fake star adoption certificate, or a cheap computer printout of a seascape, you can thank
This Credit Union Bulldogs the Competition…Literally
USA Fed is using a tough-but-loveable bulldog to take aim at “fat cat” bankers. Spike, the $700-milion CU’s new “spokesdog,” encourages non-members to join the credit union and enjoy special offers. In the brand campaign,
Merged Bank Uses Guerilla Tactics to Launch New Brand
“What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” – Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the marriage, TD Banknorth
How One Bank Spun Its TARP Money
“We are pleased that we have been selected to participate in this voluntary program.” – D. Michael Jones President and CEO Banner Corporation Recently, Banner Bank in the Pacific Northwest got an infusion of capital
Financial Services Ad Spending Drops 10% in 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant cuts, with presumably more to come in 2009. Company Ad
Beneficial Bank’s Brand Campaign is “Starting Now”
Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme “Starting Now.” The campaign includes two TV spots, new brochures, branch posters, print and outdoor ads. Beneficial has
BofA transit ads: NYers complain in them, about them
Bank of America recently introduced a new offer to New Yorkers. For every $100 they spend on public transit with their BofA bank cards, Bank of America will pay them $10. Sounds like a great
Westpac Rolls Out Free Checking with “Truth Pod”
Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into the unbranded booth were asked what annoyed them about banks.
SunTrust: “Live Solid. Bank Solid.”
Earlier this week, SunTrust Bank unveiled a new brand tagline and marketing campaign focused on savings. The “Live Solid, Bank Solid” campaign speaks to what the bank describes as “a new era of thrift, security
This Bank’s Brand Ads Are Out of Control
These brand ads for Continental Bank in Wisconsin encourage people to get a firm grip on their financial situations. Each ad relies on a carefully-crafted custom photo where someone is wrestling — literally — with
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A print ad obscures all the text with asterisks to highlight the banks’ encryption capabilities. “We found we didn’t have a brand. People were generally confused about what it is we offer.” – John Ikard,
Consumers Hate This Ad (But They Remembered It)
Earlier this year, Commonwealth Bank in Australia was harshly criticized for hiring a U.S. ad agency. It didn’t matter that the agency was world-famous Goodby, Silverstein & Partners, people down under were skeptical that they
Beware of VelociMergers and Bully Mammoths
Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like the “VelociMerger,” “Bureaucradon” and the “Bully Mammoth.” The campaign included
Pancakes = Opportunities + Optimism
“No matter how long the night has been, there’s always breakfast. This is America. The sun comes up and we get a fresh start.” – BofA’s ‘Pancakes’ Bank of America’s current brand TV ad titled
Meltdown Marketing: Ads from October
October 2008 was one of the roughest ever for the financial industry. Now that October has passed (and thankfully so), let’s take a minute to look at some of the ads banks and credit unions
Mazuma Credit Union hosts video sharing contest
Mazuma Credit Union in Kansas wants to know, “What Are You About?” From September 1 through November 30, people are invited to submit a 25-second video answering the question “What Are You About?” At a
How Big Is BofA’s Marketing Budget?
BofA’s annual marketing budget is $2 billion.
