Advertising Archive
Wanted: Vice President of Unbanking
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex, said the role
Bank Bashing Ads Tell People What They Don’t Get
TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks. No frustration. No excuses. No hidden fees. No bailouts. No
Capitec Pays $5,000 Bounty for Crowdsourced Ad
In March 2010, Credit Suisse named Capitec as one of the “Great Brands of Tomorrow” — the only brand in Africa on the list. Capitec posted a creative brief on Idea Bounty, a crowdsourcing site
First Tech Gets Even More Squirrely
Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck,
Citi’s Women of ‘Women & Co.’
Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new campaign that focuses on “women with rising financial influence,” the bank said. The ads highlight
ANZ Promises It Isn’t Rude and Cranky
Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the rude, cranky, deceptive and dismissive bank manager starring in a
Ally Irritates Kids (and Bankers) with More Spots
Ally Bank has added two more TV spots to its wildly popular ad campaign that subjects unsuspecting kids to the evil whims of a fictional-yet-no-less-diabolical market researcher. The latest spots add a bit of a
What Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry did. They grabbed their cameras and hit the streets. Some
GEICO’s Crazy Ad Strategy Breaks the Rules
“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads GEICO uses more branded characters at one time than probably
Sustaining Social Media Success With Marketing Muscle
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media project was launched in July 2009. Now — in what
Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV
Union Bank – “Rock Solid” A blogger snapped this photo of a “rock” on the teller counters at Union Bank. It turns out the “rock” was made of soft foam. “About as solid as a
The Ad Ally Would Run If It Was Really Honest
When Ally Bank was borne from the ashes of GMAC earlier this year, the bank’s CMO told us that “talking straight” is one of the three principles at the heart of the Ally brand. Well
Aussie Bank Slips on Banana Analogy
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45 basis point jump in standard variable mortgage rates, the bank
‘Cash In’ With a TV Commercial Contest
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial
BofA Shifts $40M Campaign From Brand to Products
Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations to show how simple banking is at BofA, featuring flagship
Bank Squeezes Over 500+ Customers These Clever Ads
1st Bank in Denver wants everyone to know they care about small businesses. To make the point, the bank has bought rotating, backlit displays at waiting areas in Denver’s airport, showcasing business cards from hundreds
HSBC Microsite: ‘Join the Values Conversation’
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section. The ValuesSoapBox.com (below) publishes people’s comments on education, jobs, technology
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who’s using digital signage
Video: Crossing the Line With Cross-Selling
This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1) read the script below, and/or (2) get your financial institution
The Ugly Downside of Bank Bashing Ads
If financial marketers spend enough time telling people their industry sucks, consumers will believe it.
