Advertising Archive
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
Best of Bank Marketing On YouTube
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
Best Of Credit Union Marketing: CUNA Diamond Award Winners
A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!
Non-Local Banks Will Not Think This Campaign Is As Funny As It Is
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.
Can Advertising Save BofA’s Battered Brand?
If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA do instead?
The Nominees For Oscars In The Financial Industry Are…
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
No More ‘Love’ for Ally Bank as They Search for the Right Ad Message
Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Interactive 3D Ad Brings Bank’s Virtual World to Life
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
The Singer
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
Do Irritating Ads Work Better Than Funny, Entertaining Ones?
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Avatar Star Search: Create a Character for Bank’s Next TV Ad
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
Hello. I’m the New ASB
A casual tone and conversational personality are at the center of this banana yellow bank brand.
If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?
Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.
ING DIRECT Ads Star Naked, Creepy Ape
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
Goldman Ads Can’t Kill ‘Vampire Squid’ Image
Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?
Credit Union Ads Admit Two-Pronged Truths
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Bromides and Dead Icons Won’t Fix UBS Brand
In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown. But that year, the bank also became the subject of
Unbanking
What is “unbanking?” It’s a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials. Some use “unbanking” as a conceptual platform and wrap all
