Advertising Archive

GEICO’s Crazy Ad Strategy Breaks the Rules

January 22nd, 2010

“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads

Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV

January 08th, 2010

Union Bank – “Rock Solid” A blogger snapped this photo of a “rock” on the teller counters at Union Bank. It turns out the “rock”

The Ad Ally Would Run If It Was Really Honest

December 31st, 2009

When Ally Bank was borne from the ashes of GMAC earlier this year, the bank’s CMO told us that “talking straight” is one of the

Aussie Bank Slips on Banana Analogy

December 14th, 2009

A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45

‘Cash In’ With a TV Commercial Contest

December 02nd, 2009

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in

BofA Shifts $40M Campaign From Brand to Products

November 02nd, 2009

Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations

Bank Squeezes Over 500+ Customers These Clever Ads

October 12th, 2009

1st Bank in Denver wants everyone to know they care about small businesses. To make the point, the bank has bought rotating, backlit displays at

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

August 27th, 2009

The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk

Video: Crossing the Line With Cross-Selling

August 21st, 2009

This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1)

The Ugly Downside of Bank Bashing Ads

August 17th, 2009

If financial marketers spend enough time telling people their industry sucks, consumers will believe it.

Update: Wells Fargo + Wachovia Transition Ads

August 14th, 2009

Here’s the latest from Wells Fargo as they continue to rollout marketing that addresses their merger with Wachovia. What’s interesting about the first two TV

Creative Showcase: A Blast From the Past

August 13th, 2009

In honor of the new season of Mad Men (season three starts Sunday, August 16), here’s a showcase of financial ads from yesteryear. The ads

Regions Bank Hopes Consumers LOVE to SAVE

July 29th, 2009

Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a

Beneficial Ads Push 3rd-Party Spending Analyzer

July 28th, 2009

In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if

HSBC Takes Over a NYC Park With Its ‘Soapbox’

July 27th, 2009

Last October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The

BofA Feels Bullish With New Ads

July 22nd, 2009

Normally when a company like BofA makes a big acquisition, it’s eager to tout the triumph in a big ad campaign. Not the case with

Fifth Third: Major Hispanic Marketing Campaign in 2009

July 21st, 2009

“The Hispanic market is a key growth segment for Fifth Third Bank.” — Larry Magnesen Fifth Third SVP/CMO Fifth Third has undertaken a full-scale campaign

The ‘Colorful Solutions’ of Norway Business Banking

July 09th, 2009

Norway Savings Bank has created a series of “colorful” broadcast and print advertising targeted at Norway’s small business customer base. The ad campaign includes six