After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.
Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."
The latest ads from Ally attack consumer skepticism and debunk common misconceptions consumers may have about the bank's branchless model.
10 of the credit union industry's best marketing campaigns from last year, including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’
Look at what those affably fun Canucks have been up to in the last year -- a dozen breakout marketing projects from credit unions in 2013.
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.