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Advertising Archive

5
The Nominees For Oscars In The Financial Industry Are…

The Nominees For Oscars In The Financial Industry Are…

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.  
2
No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind  
3
Aussie Bank Goes Nuts With Massive Guerilla Push

Aussie Bank Goes Nuts With Massive Guerilla Push

NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.  
4
Interactive 3D Ad Brings Bank’s Virtual World to Life

Interactive 3D Ad Brings Bank’s Virtual World to Life

Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.  
1
The Singer

The Singer

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.  
0
Do Irritating Ads Work Better Than Funny, Entertaining Ones?

Do Irritating Ads Work Better Than Funny, Entertaining Ones?

People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.  
0
Avatar Star Search: Create a Character for Bank’s Next TV Ad

Avatar Star Search: Create a Character for Bank’s Next TV Ad

Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.  
3
Hello. I’m the New ASB

Hello. I’m the New ASB

A casual tone and conversational personality are at the center of this banana yellow bank brand.  
8
If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?

If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?

Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.  
2
ING DIRECT Ads Star Naked, Creepy Ape

ING DIRECT Ads Star Naked, Creepy Ape

A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.  
0
Goldman Ads Can’t Kill ‘Vampire Squid’ Image

Goldman Ads Can’t Kill ‘Vampire Squid’ Image

Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?  
2
Credit Union Ads Admit Two-Pronged Truths

Credit Union Ads Admit Two-Pronged Truths

A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.  
4
Bromides and Dead Icons Won’t Fix UBS Brand

Bromides and Dead Icons Won’t Fix UBS Brand

In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown.  
2
Unbanking

Unbanking

What is “unbanking?” It’s a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials.  
6
Wanted: Vice President of Unbanking

Wanted: Vice President of Unbanking

Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President  
3

Bank Bashing Ads Tell People What They Don’t Get

TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks.  
2
Capitec Pays $5,000 Bounty for Crowdsourced Ad

Capitec Pays $5,000 Bounty for Crowdsourced Ad

In March 2010, Credit Suisse named Capitec as one of the “Great Brands of Tomorrow” — the only brand in Africa on the list. Capitec  
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