Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.
Look at what those affably fun Canucks have been up to in the last year -- a dozen breakout marketing projects from credit unions in 2013.
First Direct looks to reignite its status as one of the UK’s favorite challenger brands with a TV commercial starring earth's most bizarre animal. Watch it here.
Sharpen your headline writing skills with this handy how-to guide for financial professionals. (Bonus: Cheat sheet with 300+ words to jump-start your creativity.)
These well-written ads suggest the bank respects the responsibilities and ideals consumers in today's scattered and frenetic world take seriously.
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.
Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.
The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.
How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.
One of the financial industry's leading digital merchandising companies talks about trends, ROI and the future of branch signage.
The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.
Community & Southern Bank's ad agency answers questions about its brand advertising campaign that mocks big banks for treating customers like piddling little peons.