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The Nominees For Oscars In The Financial Industry Are…
January 24th, 2012
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
Advertising Archive
No More ‘Love’ for Ally Bank as They Search for the Right Ad Message
September 22nd, 2011
Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind
Aussie Bank Goes Nuts With Massive Guerilla Push
July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Interactive 3D Ad Brings Bank’s Virtual World to Life
March 30th, 2011
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
The Singer
March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
Do Irritating Ads Work Better Than Funny, Entertaining Ones?
January 19th, 2011
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Avatar Star Search: Create a Character for Bank’s Next TV Ad
December 15th, 2010
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
Hello. I’m the New ASB
December 02nd, 2010
A casual tone and conversational personality are at the center of this banana yellow bank brand.
If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?
November 12th, 2010
Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.
ING DIRECT Ads Star Naked, Creepy Ape
October 26th, 2010
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
Goldman Ads Can’t Kill ‘Vampire Squid’ Image
October 06th, 2010
Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?
Credit Union Ads Admit Two-Pronged Truths
September 22nd, 2010
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Bromides and Dead Icons Won’t Fix UBS Brand
September 13th, 2010
In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown.
Wanted: Vice President of Unbanking
July 12th, 2010
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President
Bank Bashing Ads Tell People What They Don’t Get
June 29th, 2010
TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks.
Capitec Pays $5,000 Bounty for Crowdsourced Ad
June 01st, 2010
In March 2010, Credit Suisse named Capitec as one of the “Great Brands of Tomorrow” — the only brand in Africa on the list. Capitec
