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Advertising Archive

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

May 14th, 2012

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it

Best of Bank Marketing On YouTube

April 17th, 2012

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

Best Of Credit Union Marketing: CUNA Diamond Award Winners

April 13th, 2012

A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and

Can Advertising Save BofA’s Battered Brand?

February 14th, 2012

If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA

The Nominees For Oscars In The Financial Industry Are…

January 24th, 2012

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.

No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

September 22nd, 2011

Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind

Bank Has Fun With Series Of Creative Guerilla Stunts

July 25th, 2011

NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.

Interactive 3D Ad Brings Bank’s Virtual World to Life

March 30th, 2011

Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.

The Singer

March 08th, 2011

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.

Do Irritating Ads Work Better Than Funny, Entertaining Ones?

January 19th, 2011

People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.

Avatar Star Search: Create a Character for Bank’s Next TV Ad

December 15th, 2010

Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.

Hello. I’m the New ASB

December 02nd, 2010

A casual tone and conversational personality are at the center of this banana yellow bank brand.

If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?

November 12th, 2010

Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.

ING DIRECT Ads Star Naked, Creepy Ape

October 26th, 2010

A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.

Goldman Ads Can’t Kill ‘Vampire Squid’ Image

October 06th, 2010

Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?

Credit Union Ads Admit Two-Pronged Truths

September 22nd, 2010

A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.

Bromides and Dead Icons Won’t Fix UBS Brand

September 13th, 2010

In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown.

Unbanking

August 17th, 2010

What is “unbanking?” It’s a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials.