Advertising Archive
The Key to Writing Bank Ads That Work
Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.
Just How Fun and Creative Can Canadian Credit Unions Be?
Look at what those affably fun Canucks have been up to in the last year -- a dozen breakout marketing projects from credit unions in 2013.
First Direct Is The Platypus of Banking
First Direct looks to reignite its status as one of the UK’s favorite challenger brands with a TV commercial starring earth's most bizarre animal. Watch it here.
10 Tips For Killer Headlines
Sharpen your headline writing skills with this handy how-to guide for financial professionals. (Bonus: Cheat sheet with 300+ words to jump-start your creativity.)
Ad Campaign From Eastern Bank Puts ‘You First’
These well-written ads suggest the bank respects the responsibilities and ideals consumers in today's scattered and frenetic world take seriously.
Credit Union Glues Thousands Of Pennies To Billboard, Makes Awesome Mural
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
25 Banking Billboards Reviewed: The Good, Bad & Ugly
The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
Advertising Clinic: 6 Tips For Better Banking Billboards
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
BofA Campaign Takes First Step On The Road To Redemption
In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Social Media Feedback Used To Build Old School Credit Union Campaign
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
Advertising Clinic: Transforming Weak Bank Ads Into Strong Performers
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.
Crafting Killer Creative Strategies
Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.
Creative Showcase: Good/Bad Billboards, Qrossword, World Record
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
TD Tells Customers To ‘Bank Human’ With Lollipops And Pens
TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.
The Top 10 All-Time YouTube Videos In Banking
The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.
5 Stock Photography Trends In Banking
How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.
Digital Merchandising: ‘Way Beyond Branch Signs And Displays’
One of the financial industry's leading digital merchandising companies talks about trends, ROI and the future of branch signage.
Retail Banking Videos On YouTube: Weird, Wacky & Wonderful
The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.
Campaign Q&A: The Bigger The Bank, The Smaller The Customer
Community & Southern Bank's ad agency answers questions about its brand advertising campaign that mocks big banks for treating customers like piddling little peons.
