Branding Archive

Inside-Out vs. Outside-In

Here are two different approaches to building a brand strategy. 1) INSIDE-OUT You pick your own brand direction. You take a stand, confidently go out to the world and declare, “This is…

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Caja Navarra: Pioneers in Civic Banking

In northern Spain, there's a bank that really gets branding. It's called Caja Navarra, or CAN for short, and they could show community banks in the United States a thing or two…

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GMAC Launches Deposits-Only ‘Ally Bank’

Roughly six months after GMAC became a bank in order to receive TARP funds, the financial services firm has decided to christen its new banking division as Ally Bank. Ally will be…

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The Post-WaMu Blues: Chase Has Lost ‘That Lovin’ Feeling’

By Freddy J. Nager Founder, Atomic Tango So my longtime bank, Washington Mutual (WaMu), recently got taken over by megabank Chase. 'Twas a sad day for us WaMulians, because, for all its…

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SAC Uses New Look to Tout ‘The Credit Union Difference’

"Change means opportunity. Opportunity for our members, for our community, and for SAC Federal Credit Union." -- Gail DeBoer, President/SAC FCU After conducting research, SAC Federal Credit Union in Nebraska found that…

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Q&A: An Interview About Branding in the Financial Industry

These are excerpts from an interview given by Jeffry Pilcher, publisher of The Financial Brand. While the interview specifically dealt with credit unions, there are plenty of insights and advice here relevant…

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Differentiation: The Key to Branding

Most financial institutions look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.

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Portfolio: Hyde Bank’s Upscale Brand Image

An upscale banking image. Everything you’d ever want to know about the interior design of this 77-year old banking hall is in an article from VMSD. [articlead] Brochures Grand Opening Direct Mail…

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Portfolio: Darby Bank’s Brand Identity Makeover

The agency that led Darby Bank's rebranding, the Kidd Group, says they uncovered one common thread in discovery sessions with the bank -- their core values: Integrity, Commitment, Excellence, Teamwork, Energy and…

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This Common Bank & Credit Union Tagline Equates to a “Life” Sentence

"Your partner for life!" "Solutions for life!" "Banking for life!" Many financial institutions use this common two word phrase as part of their tagline. It makes logical sense for a bank or…

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Credit Union Core Values: Any Different Than Banks?

The Financial Brand first looked at the core values of 50 banks. Now, we're repeating the exercise, but this time we're looking at credit unions' core values. How are they different? How…

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Core Values: Do All Banks Really Believe the Same Thing?

If all banks pretty much share the same core values, then what good are they?

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El Banco Deuno: Bueno Branding

The emergence of a new, educated middle class with a larger savings capacity has meant Mexico's demand for financial services is on the rise. Most Mexican banks have been slow to adapt.…

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Dividends: A Huge Differentiator for Credit Unions

Filene recently released an excellent report that tackled this question: "What is 'the credit union brand' good for?" It's a fair question. In the war for retail financial services, the battle line…

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Intentionally Left Bank

"Intentionally left bank," is the only thing Seattle Metro Credit Union's billboard says. How many financial institutions run billboards that look this uncluttered? (Note: This is actually a full-color photo. That's what…

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Redneck Bank Is Sure to Git Yer Attention

This ain't no joke. Honest to gosh, Redneck Bank is fer real. Redneck, the online direct division of Bank of Wichitas, caters to a "Larry the Cable Guy" crowd -- you know,…

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Secretive Bailout Banks Fail Transparency Test

The financial industry has suffered the most severe blow to its image in generations. Everything from TARP bailouts to multi-billion dollar ponzi schemes has left consumers reeling from a loss of trust…

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Hopefully You Didn’t Get This Bank’s Cheap Gifts

Did you get a lame gift for Christmas this year? If you got a phony jar of homemade jam, a fake star adoption certificate, or a cheap computer printout of a seascape,…

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This Credit Union Bulldogs the Competition…Literally

USA Fed is using a tough-but-loveable bulldog to take aim at "fat cat" bankers. Spike, the $700-milion CU's new "spokesdog," encourages non-members to join the credit union and enjoy special offers. In…

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Merged Bank Uses Guerilla Tactics to Launch New Brand

"What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store." -- Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the…

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