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Branding Archive

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5 Things HR Must Do to Build Your Brand

In order for your brand to thrive, employees must be on board. Here's 5 ways HR can do to help instill a branded culture and get staff living the brand.

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Four Myths About Bank & Credit Union Slogans

Financial marketers should keep these four myths in mind when creating taglines for banks and credit unions.

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The Biggest List of Financial Slogans Ever

Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying…

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Consumer Marketing Psychology: The Good Reason vs. The Real Reason

Human beings, as intelligent and sophisticated as we like to think we are, are actually highly emotional creatures. Every decision we make is made for emotional reasons. Those are the real reasons.…

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The 11 Cs of Breakthrough Financial Brands

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Frost Bank’s Luscious Brand-Building Ads

“Frost Bank understands the value of focusing advertising communications on the brand.” – Pam Thomas, CMO Frost Bank “Frost Bank understands the value of focusing advertising communications on the brand.” That’s how…

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If Service Is the Answer, What Is the Question?

When financial institutions give the answer “service,” which question are they answering: What are we good at? What is the one thing we do better than anyone else? More often than not,…

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The branding sweet spot

This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you do best” and “what your competitors suck at.”

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Look at Bangor Savings Bank’s Brand Identity

The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.

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A Fresh Stab at Ranking Financial Brands

Here are the results from the latest effort to determine which financial institutions have the strongest brands, this one from Bancography. Banks with assets > $30 billion Wells Fargo Bank, MN U.S.…

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STRNLE

The 'Wheel of Fortune' teaches financial marketers an importance lesson about CRaP branding.

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Banks: Less Differentiated Than a Bar of Soap

A study found that banks had the least differentiation and soap brands had the most. What's to blame?

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BofA Execs Create Merger Ballad From U2 Hit

When Bank of America merged with MBNA back in 2006, they had a big internal event for bank executives. Two of them got up on stage and performed a remade version of…

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Podcast on building financial brands

“Building a financial brand is very, very hard.” — The Brand Show podcast A blog entitled The Brand Show has turned its attention to branding financial services in its latest podcast installment.…

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Happy Banking

Singing kittens. An interview with a talking flower. Make believe statistics. Surely the "Happy Banking" campaign from Australia's BankWest seems a little strange at first. That's because it is a little strange.…

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Competing with Goliath

The cover story of ABA’s Bank Marketing January/February 2008 edition examines the ways in which “little guys” (sound familiar?) can compete against the megabanks. The article is titled “Can David Compete with…

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Compared to peers, Canadian P2P has conservative image

This past week saw the launch of not one, but two peer-to-peer lenders. The first, IOU Central, introduced Canadians toP2P lending with a conservative look compared to its U.S. peers. The website…

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9 Points About Financial Branding

In the January 2008 edition of Credit Union Business magazine, correspondent Lin Grensing-Pophal writes that the “small town, homey brands” many credit unions have simply doesn’t cut it when expanding into business…

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Gen-Y CU staffer defines financial branding perfectly

Never mind that the author of this blog post is only 21, this kid nails it: “The best way to draw people in is to show how you are different from a…

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A look back at NewGround research from 2004

The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions. From the article: Only 2% of those…

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