Branding Archive

Portfolio: Hyde Bank’s Upscale Brand Image

An upscale banking image. Everything you’d ever want to know about the interior design of this 77-year old banking hall is in an article from VMSD. [articlead] Brochures Grand Opening Direct Mail…

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Portfolio: Darby Bank’s Brand Identity Makeover

The agency that led Darby Bank's rebranding, the Kidd Group, says they uncovered one common thread in discovery sessions with the bank -- their core values: Integrity, Commitment, Excellence, Teamwork, Energy and…

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This Common Bank & Credit Union Tagline Equates to a “Life” Sentence

"Your partner for life!" "Solutions for life!" "Banking for life!" Many financial institutions use this common two word phrase as part of their tagline. It makes logical sense for a bank or…

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Credit Union Core Values: Any Different Than Banks?

The Financial Brand first looked at the core values of 50 banks. Now, we're repeating the exercise, but this time we're looking at credit unions' core values. How are they different? How…

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Core Values: Do All Banks Really Believe the Same Thing?

If all banks pretty much share the same core values, then what good are they?

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El Banco Deuno: Bueno Branding

The emergence of a new, educated middle class with a larger savings capacity has meant Mexico's demand for financial services is on the rise. Most Mexican banks have been slow to adapt.…

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Dividends: A Huge Differentiator for Credit Unions

Filene recently released an excellent report that tackled this question: "What is 'the credit union brand' good for?" It's a fair question. In the war for retail financial services, the battle line…

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Intentionally Left Bank

"Intentionally left bank," is the only thing Seattle Metro Credit Union's billboard says. How many financial institutions run billboards that look this uncluttered? (Note: This is actually a full-color photo. That's what…

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Redneck Bank Is Sure to Git Yer Attention

This ain't no joke. Honest to gosh, Redneck Bank is fer real. Redneck, the online direct division of Bank of Wichitas, caters to a "Larry the Cable Guy" crowd -- you know,…

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Secretive Bailout Banks Fail Transparency Test

The financial industry has suffered the most severe blow to its image in generations. Everything from TARP bailouts to multi-billion dollar ponzi schemes has left consumers reeling from a loss of trust…

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Podcast: Jeffry Pilcher on Financial Branding, Naming

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice and comments on financial branding follow a…

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Hopefully You Didn’t Get This Bank’s Cheap Gifts

Did you get a lame gift for Christmas this year? If you got a phony jar of homemade jam, a fake star adoption certificate, or a cheap computer printout of a seascape,…

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This Credit Union Bulldogs the Competition…Literally

USA Fed is using a tough-but-loveable bulldog to take aim at "fat cat" bankers. Spike, the $700-milion CU's new "spokesdog," encourages non-members to join the credit union and enjoy special offers. In…

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Merged Bank Uses Guerilla Tactics to Launch New Brand

"What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store." -- Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the…

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Credit Union Members Vote on Logo Makeover

"I'll be honest, there were initial apprehensions. But this soon gave way to excitement." -- Cas Scott, Companion CU Marketing Manager To support a new brand theme, "We're Listening," the members of…

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A “Proven Method” for Undermining Your Brand

Here's a story from a reader of The Financial Brand. We'll call her Erica (that's not her real name). Erica got a letter from Chase a month ago. The letter informed Erica…

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Is It a Branch? Or a Store? It’s Deutsche Bank’s Q110

Deutsche Bank built a revolutionary branch prototype back in 2005, something it named Q110. Besides being a gorgeous architectural statement, the branch is one of the most progressive you'll see anywhere in…

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‘Banking’ Isn’t the B-Word Credit Unions Struggle With

People still argue about whether credit unions should use the word "banking" or not. The concern is that if credit unions use the B-word, they make themselves more like banks. If legislators…

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Sydney Credit Union Generous with ‘Free Hugs’

Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, "More Generous Banking." To celebrate the launch, SCU sent out street teams across Sydney conducting "Random Acts Of…

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This Danish Bank Branch Is Beyond Cool

In the Danish market, Jyske Bank has introduced a whole new way of delivering financial services, using the theme "Jyske Differences." Jyske says its "blazing new trails in interior design" with its…

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