Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
No sophisticated strategies needed, just some commonsense lessons we all learned in kindergarten.
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
Half trust financial firms less, citing honest communication and transparency as keys to reputation.
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Banks and credit unions like to wrap their brands around familiar themes. Check out these common brand positions and you'll probably see one that your financial institution is using.
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
“This won't happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a brand image tarnished by bailouts, the Royal…
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The bank will be using the “citizenship” concept…