A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.
While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.
A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.
Customers can press a button on their iPhones to summon support from a Kiwibank "online relationship manager" -- human service for mobile bankers, 24/7.
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.
Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you need to fix?
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.
Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.