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Branding Strategy

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Notably Quotable: The ROI of Branding

Here's how nine marketing experts in the banking industry defined the ROI of branding, and how they think it can be calculated.

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20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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Insight to Impact: 3 Lessons Consumers Taught Us about Santander

Introducing the Santander brand to the US market brought Kathy Klingler closer to her customers than ever before. Here is her story.

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4 Ways Financial Institutions Can Build a Brand-Driven Internal Culture

Here are four things marketing can do to help boost the internal culture at their financial institution.

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The Art of Brand Alignment in Banking

Bank and credit union marketers can't do it alone. To build your brand, it's critical you get everyone and everything to coalesce around a consistent, integrated strategy.

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The Road to BlueShore Financial: A 10-Year Brand Transformation

The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.

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Banking Brands, Digital Media and Sloganitis

Traditional banking has relied on personal contact and convenient locations. Digital media threaten to render both moot. What’s a bank marketer to do?

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The Power of Brand Management

Does brand management really pay off for banks and credit unions? Or is branding just an empty and abstract concept propagated by consultants?

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3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand

Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.

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Is Your Financial Institution Any Different? Probably Not…

Behaviors -- not slogans -- are what truly differentiate banks and credit unions.

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Webinar: 5 Ways To Avoid A Financial Branding Death Spiral

Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.

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Who Are You Really Competing Against?

It sounds like an easy question. But few financial institutions really tackle the subject and break it down. Here’s a new way to define your competitors.

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Easy Banking: The Simple Strategy

There's a new startup out to teach the banking industry a thing or two with its "easy" strategy... and they aren't even a bank! Pay attention, because they're stealing your customers.

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Knab Aims To Turn Banking Upside Down (And Backwards)

A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?

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Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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Everything You Should Know About Branding (But Were Afraid To Ask)

For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.

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Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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How To: Brand Books For Retail Financial Institutions

What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.

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Is It Time For You To Rebrand?

The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.

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10 Of The Best Banking Brands To Watch

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.

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