Branding Archive

bye_bye_bank_rage

Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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25 Of The Coolest Vehicle Designs From Banks And Credit Unions

Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.

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Easy Banking: The Simple Strategy

There's a new startup out to teach the banking industry a thing or two with its "easy" strategy... and they aren't even a bank! Pay attention, because they're stealing your customers.

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GTE Financial Sheds ‘Credit Union’ Label While Repositioning Its Brand

While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.

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Nimble Rebranding

Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A interview.

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Knab Aims To Turn Banking Upside Down (And Backwards)

A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?

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Branding Beyond ‘Community’: WinSouth Repositions Its Identity

See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.

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Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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PrimeTrust Financial FCU Rebranding

Hear what this small $145 million credit union had to say about its rollout a more professional image.

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what_is_a_brand

Everything You Should Know About Branding (But Were Afraid To Ask)

For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.

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Kiwibank’s iPhone App Puts A Service Rep In Everyone’s Pocket

Customers can press a button on their iPhones to summon support from a Kiwibank "online relationship manager" -- human service for mobile bankers, 24/7.

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differentiation

Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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How To: Brand Books For Retail Financial Institutions

What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.

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rebrand

Is It Time For You To Rebrand?

The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.

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top_10

10 Of The Best Banking Brands To Watch

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.

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Purpose, Passion and Profits

How your brand and internal culture can combine to create a powerful new profit drivers for financial institutions in a post-recessionary economy.

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9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers

Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and what weak spots do you need to fix?

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trust

Study Shows Consumers Distrust Banks More Than Any Other Industry

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.

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Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.

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Can Advertising Save BofA’s Battered Brand?

If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA do instead?

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