Introducing the Santander brand to the US market brought Kathy Klingler closer to her customers than ever before. Here is her story.
Here are four things marketing can do to help boost the internal culture at their financial institution.
The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.
Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity.
Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like.
Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated.
Behaviors -- not slogans -- are what truly differentiate banks and credit unions.
Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.
While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.
A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?