Branding Archive

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3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand

Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.

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9 Beautiful Integrated Brand Identities from Retail Banks

Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like.

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How a Small Credit Union Transformed Its Frumpy Image Overnight

Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated.

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Is Your Financial Institution Any Different? Probably Not…

Behaviors -- not slogans -- are what truly differentiate banks and credit unions.

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Webinar: 5 Ways To Avoid A Financial Branding Death Spiral

Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.

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11 Tips For Building A World-Class Brand Identity

By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles.

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Who Are You Really Competing Against?

It sounds like an easy question. But few financial institutions really tackle the subject and break it down. Here’s a new way to define your competitors.

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Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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25 Of The Coolest Vehicle Designs From Banks And Credit Unions

Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.

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Easy Banking: The Simple Strategy

There's a new startup out to teach the banking industry a thing or two with its "easy" strategy... and they aren't even a bank! Pay attention, because they're stealing your customers.

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GTE Financial Sheds ‘Credit Union’ Label While Repositioning Its Brand

While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.

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Nimble Rebranding

Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A interview.

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Knab Aims To Turn Banking Upside Down (And Backwards)

A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?

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Branding Beyond ‘Community’: WinSouth Repositions Its Identity

See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.

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Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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PrimeTrust Financial FCU Rebranding

Hear what this small $145 million credit union had to say about its rollout a more professional image.

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Everything You Should Know About Branding (But Were Afraid To Ask)

For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.

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Kiwibank’s iPhone App Puts A Service Rep In Everyone’s Pocket

Customers can press a button on their iPhones to summon support from a Kiwibank "online relationship manager" -- human service for mobile bankers, 24/7.

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Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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How To: Brand Books For Retail Financial Institutions

What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.

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