Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like.
Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated.
Behaviors -- not slogans -- are what truly differentiate banks and credit unions.
Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.
While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.
A new online-only bank is threatening to revolutionize the industry. Are they “the bank of tomorrow?” Or just another flavor of a dish consumers have already been served?
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.
Customers can press a button on their iPhones to summon support from a Kiwibank "online relationship manager" -- human service for mobile bankers, 24/7.
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.