Brand Identity & Design Archive
Here's how Redwood Credit Union uncovered their unique personality and voice — its brand DNA — and brought it to life.
Here are nine financial institutions with gorgeous brand identities that convey the tech-savvy image needed to compete in the Digital Age.
Method, a scrappy, irreverent soap brand, offers financial marketers essential lessons in how to disrupt any stodgy, undifferentiated category — even banking.
After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.
It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.
A massive photo tour of the Kiwibank brand with over 30 images. Take a look and see why this is one of The Financial Brand's favorites.
Frost has one of the coolest brand identities in banking. Enjoy this huge visual gallery with over 17 ideas that will leave you inspired.
Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity.
Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like.
To stay relevant, modern brands need to update their logo on a regular basis. Here are 10 logos from banks and credit unions redesigned by The Financial Brand.
Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated.
A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.
Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.
While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.