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Brand Identity & Design Archive

9 of the Most Beautiful Brand Identities in Banking

Here are nine financial institutions with gorgeous brand identities that convey the tech-savvy image needed to compete in the Digital Age.

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Using Culture + Design To Build a Disruptive Breakthrough Brand

Method, a scrappy, irreverent soap brand, offers financial marketers essential lessons in how to disrupt any stodgy, undifferentiated category — even banking.

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Brand Design is Going Mobile

With a greater dependence on mobile devices, branding in digital channels becomes more important and more difficult.

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New Brand for Major Banking Powerhouse Is Tangy Delicious

After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.

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Is Your Institution’s Logo Overdue for an Overhaul?

It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.

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Breakthrough Brand Spotlight: The Kiwibank Brand Identity

A massive photo tour of the Kiwibank brand with over 30 images. Take a look and see why this is one of The Financial Brand's favorites.

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Frost Bank: One of the Most Beautiful Brand Identities in the Banking World

Frost has one of the coolest brand identities in banking. Enjoy this huge visual gallery with over 17 ideas that will leave you inspired.

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Credit Union Launches New Brand, Becomes Bridge Credit Union

Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity.

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9 Beautiful Integrated Brand Identities from Retail Banks

Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like.

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10 Logos From Big Banking Brands Redesigned by The Financial Brand

To stay relevant, modern brands need to update their logo on a regular basis. Here are 10 logos from banks and credit unions redesigned by The Financial Brand.

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How a Small Credit Union Transformed Its Frumpy Image Overnight

Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated.

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Aunt Sophie: The Unexpected Credit Union Spokeswoman

A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.

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11 Tips For Building A World-Class Brand Identity

By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles.

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25 Of The Coolest Vehicle Designs From Banks And Credit Unions

Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far.

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GTE Financial Sheds ‘Credit Union’ Label While Repositioning Its Brand

While technically still a credit union, GTE Financial now characterizes itself as a "not-for-profit financial cooperative." See how they rebranded themselves here.

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Nimble Rebranding

Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A interview.

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Branding Beyond ‘Community’: WinSouth Repositions Its Identity

See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.

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PrimeTrust Financial FCU Rebranding

Hear what this small $145 million credit union had to say about its rollout a more professional image.

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How To: Brand Books For Retail Financial Institutions

What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.

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Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a decade. Here's the whole story.

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