Articles by Jim Marous
Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.
Open banking APIs will change financial services forever, combining services from various providers to deliver highly personalized solutions.
Financial institutions are leaving money on the table by not providing the products and services that small business customers want.
The redesigned Digital Banking Report website provides easy access to the best value for research in the financial services industry.
While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.
Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.
The banking industry has fallen behind other industries when it comes to delivering an exceptional digital customer experience.
Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.
Improving the customer experience in financial services requires part of the focus to be on changing the internal culture of the firm.
With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.
Banking providers need to be prepared to respond to an increasing array of IoT opportunities, especially in the payments space.