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Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn.

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Not All Millennials are Created Equal

Meeting the needs of the diverse Millennial generation requires personalized, timely and contextual solutions.


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How Small Banks Can Partner with Fintech Firms

It's time for smaller banks and credit unions to participate in the growth of the fintech marketplace, finding ways to better serve the digital customer.



Individualized Experiences: Your Multi-Million Dollar Opportunity

Banks and credit unions can generate as much as $140M for every $1B in assets by delivering an individualized experience.



Mobile Banking Drives Satisfaction and Growth

The ability to invest in mobile channels is becoming a primary differentiator in customer satisfaction and a driver of future growth among Millennials, emerging affluent and minorities.


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Greater Investment for Customer Experience Initiatives Urgently Needed

Investment in an improved customer experience is not reflective of channel shift being made by digital banking consumers.



Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.



Digital Innovation Transforming the Banking Industry

Artificial intelligence, machine learning, blockchain technology and fintech collaboration can remove friction from the consumer experience in banking.


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Data Analytics Critical to Success in Banking

To succeed, financial firms of all sizes must embrace advanced data analytics and leverage consumer insights across the entire organization.


Under A Shadow

Top 3 Banks Get Majority of New Customers

The battle for new checking customers requires a resetting of traditional marketing strategies, reflecting a new digital consumer who has a different buying behavior.


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Banking Fails to Deliver on the ‘Personalization Promise’

The banking industry is failing to deliver the level of personalization that the digital consumer demands according to a research study by The Digital Banking Report.



Personalization in Banking: From Novelty to Necessity

Research provides deep insights on the gap between consumer expectations and banking's ability to provide personalized offers and communication.


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Banks and Credit Unions Frightened by Fintech

The impact of digital technology and new entrants is redefining all sectors of financial services.



10 Marketing Trends The Banking Industry Can’t Ignore

10 marketing trends that are changing financial services forever.



It’s Time to Stop the Insanity in Banking

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.



2016 State of Financial Marketing

This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing mix.


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The Power of Location-Based Offers in Financial Marketing

Banks and credit unions can use consumer insight to develop relevant, location-based offers that increase engagement, sales and loyalty.


Bridging The Gap

The Digital Divide: Can Small Banks Keep Pace?

Smaller banking providers are at a significant disadvantage as they try to keep pace with the expectations of digital consumers.