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Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn.

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Don’t Ignore the Power of In-App Mobile Marketing

One of the most powerful, and least used, selling tools for banking is in-app mobile marketing.


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Digital Banking Future is Now

There are four primary alternative ways to become a more digital banking organization.


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Banking Must Adopt a Digital Customer Journey Perspective

Customer journeys in banking must be digitized to reduce costs, increase revenues and improve satisfaction.



7 Ways to Succeed With New Customer Onboarding

Successful new customer onboarding is the key to generating a positive ROI on recently sold products and services.


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Being ‘Just a Bank’ is Not Enough

Tomorrow's successful banking providers will leverage digital capabilities to offer more than just traditional banking products.



Mid-Year Review of 2016 Retail Banking Trends and Predictions

A mid-year review of the status of the 2016 retail banking trends and predictions.


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Banking’s Optimism Doesn’t Synch With Market Realities

While banking executives are optimistic, they need to have a greater focus on speed and agility to succeed.



Forum 2016 Becomes Largest Global Financial Marketing Event

With over 1,100 attendees, The Financial Brand Forum 2016 was the single largest gathering of marketing executives ever in the banking world.



Get Ready for the Voice Revolution in Financial Services

Improvement in technology and the increasing acceptance of voice as a digital tool opens the door for new banking applications.


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Not All Millennials are Created Equal

Meeting the needs of the diverse Millennial generation requires personalized, timely and contextual solutions.


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How Small Banks Can Partner with Fintech Firms

It's time for smaller banks and credit unions to participate in the growth of the fintech marketplace, finding ways to better serve the digital customer.



Individualized Experiences: Your Multi-Million Dollar Opportunity

Banks and credit unions can generate as much as $140 million for every $1 billion in assets they have by delivering an individualized experience.



Mobile Banking Drives Satisfaction and Growth

The ability to invest in mobile channels is becoming a primary differentiator in customer satisfaction and a driver of future growth among Millennials, emerging affluent and minorities.


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Greater Investment for Customer Experience Initiatives Urgently Needed

Investment in an improved customer experience is not reflective of channel shift being made by digital banking consumers.



Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.



Digital Innovation Transforming the Banking Industry

Artificial intelligence, machine learning, blockchain technology and fintech collaboration can remove friction from the consumer experience in banking.