Articles by Jim Marous
Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn.
Banks and credit unions can generate as much as $140M for every $1B in assets by delivering an individualized experience.
A refined and frictionless new account opening process is the foundation of a digital banking experience.
Artificial intelligence, machine learning, blockchain technology and fintech collaboration can remove friction from the consumer experience in banking.
The banking industry is failing to deliver the level of personalization that the digital consumer demands according to a research study by The Digital Banking Report.
Research provides deep insights on the gap between consumer expectations and banking's ability to provide personalized offers and communication.
The amount of money it costs to build a branch may be better allocated toward improving mobile and online banking offerings.
Banks and credit unions can use consumer insight to develop relevant, location-based offers that increase engagement, sales and loyalty.