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Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

Mobile Commerce Making Inroads vs. Desktop

Mobile payments, mobile commerce and mobile banking are increasing worldwide as consumers move from desktop to mobile for daily transactions.

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Banking Needs a Customer Experience Wake-Up Call

Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX.

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It’s Time to Rewire the Internal DNA in Financial Services

Improving the customer experience in financial services requires part of the focus to be on changing the internal culture of the firm.

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Financial Institutions Bullish on Chatbots

Research reveals that most banking providers will be using automated chatbots to handle a significant volume of customer conversations. Some are doing it already.

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Banking Industry Faces a Customer Experience Paradox

With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Should Banking Build an Internet of Things (IoT) Strategy?

Banking providers need to be prepared to respond to an increasing array of IoT opportunities, especially in the payments space.

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Data and Digital Channels Key to Customer Retention

Banks are testing open banking and partnering with fintech firms as ways to improve customer acquisition and retention.

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Are Leaders in the Fintech World ‘Old’ or ‘Experienced’?

The age of fintech influencers is above that of employees at major tech firms. Is experience or youth more important for a digital bank?

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PFM is Dead. Long Live Data-Driven Money Management

Personal financial management (PFM) tools are becoming an integral component in many of the best mobile banking applications.

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108 Financial Services Influencers to Follow

Listing of top global financial services leaders to follow on social media.

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Top 10 Retail Banking Trends and Predictions for 2017

Insights from a crowdsourced panel of 100 financial services leaders, industry analysts and banking providers from around the world.

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10 Ways to Improve the Digital Banking Experience

Banks and credit unions should follow these 10 digital customer experience strategies to gain market share, lower costs and increase revenues.

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Top 10 Strategic Priorities for Banking in 2017

Improving the customer experience, using advanced analytics and reducing costs are the top three strategic priorities for banking in 2017.

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US Consumers Won’t Change Payment Habits

The future success of digital payments hinges on contextual engagement, simplicity and bringing added value to each transaction.

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Moven Promotes Financial Health With ‘Smart Savings Account’

The 'Smart Savings Account' from Moven provides a mobile-first savings option that includes tracking, gamification and incentives to save.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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Fintech Firms Attacking All Facets of Banking

As the scope and impact of fintech grows, traditional financial institutions must adapt through partnerships and investment in digital technology.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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