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Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

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Banking’s Forgotten Generation?

Consumers over 50 are the fastest growing digital segment and drive the majority of financial institution revenues.

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7 Common Sense Ways to Increase Bank Cross-Selling

One of the easiest and most steady sources of new businesses and revenue is to reach out to current customers for additional business.

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Why You Should Worry About The Tech Vacuum In Your Board Room

Financial institutions need to increase the level of technology expertise at the board level to respond to new digital challenges and opportunities.

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7 Insights Into The Digital Generation

It's critical that financial marketers understand the Digital Generation if traditional banking providers hope to avoid defections.

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The Future of Mobile Banking: Market Shift or Market Growth?

As the shift to digital accelerates, the banking industry continues to under-perform other industries, however larger institutions are performing better than smaller ones.

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Turning Mobile Banking Into a Sales Machine

The mobile banking app is the most underutilized and potentially most effective sales channel.

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Millennials Like Mobile Wallets … Just Not From Banks

Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.

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Cultural Shifts Critical to Transformation Success

Employee behavior during periods of major change must be understood — and then modified — for an improved customer experience and to keep the workforce happy.

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How Digital Investments Are Changing the Face of Banking

The benefits of digital banking investment is starting to provide a significant competitive advantage for the largest banks.

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Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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Preparing for the Generational Shift in Banking

Financial institutions must use data-driven technology, insights, communication and rewards in order to acquire, engage and retain Millennials.

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Lessons Pokémon Go Can Teach the Banking Industry

What lessons about technology adoption, gamification, data analytics and engagement can banking learn from this mobile app?

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Predictive Analytics: Think Big, Start Small… Just Start Now!

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

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The Transformation of the Digital Banking CIO

Banking CIOs need to acquire new skills and assume new responsibilities while fostering a collaborative start-up culture.

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Don’t Ignore the Power of In-App Mobile Marketing

One of the most powerful, and least used, selling tools for banking is in-app mobile marketing.

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