Articles by Jim Marous
Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn.
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.
Financial institutions should incorporate an iterative and development approach to advanced analytics, thinking big, starting small, but starting now.
To improve satisfaction and loyalty, banking providers must simplify both routine transactions and sales/service interactions.
Customer journeys in banking must be digitized to reduce costs, increase revenues and improve satisfaction.
A mid-year review of the status of the 2016 retail banking trends and predictions.
While banking executives are optimistic, they need to have a greater focus on speed and agility to succeed.
With over 1,100 attendees, The Financial Brand Forum 2016 was the single largest gathering of marketing executives ever in the banking world.
Improvement in technology and the increasing acceptance of voice as a digital tool opens the door for new banking applications.
The mobile banking standard of excellence is being set by the largest banks and by new challenger banks that have a mobile-first strategy.
Banks and credit unions can generate as much as $140 million for every $1 billion in assets they have by delivering an individualized experience.