Articles by Jim Marous
Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.
Banking can use the same big data and advanced analytics tools as baseball to improve employee performance, customer experience and sales.
Despite the focus on customer experience in financial services, collection of insights, measurement and mobile integration is not optimal.
Despite the value of engagement and cross-selling early in a banking relationship, most financial institutions fail to onboard effectively.
Most digital account opening processes still require visit to bank branch
To migrate more banking behaviors from physical to digital channels, the experience in digital channels must be significantly improved.
Report shows that banking industry still does not provide digital account opening, onboarding or cross-selling tools.
One of the easiest and most steady sources of new businesses and revenue is to reach out to current customers for additional business.
Financial institutions need to increase the level of technology expertise at the board level to respond to new digital challenges and opportunities.
As the shift to digital accelerates, the banking industry continues to under-perform other industries, however larger institutions are performing better than smaller ones.
As use of mobile devices skyrockets and consumer expectations rise, delivering the best mobile banking experience is more critical than ever.
Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.
Employee behavior during periods of major change must be understood — and then modified — for an improved customer experience and to keep the workforce happy.
The benefits of digital banking investment is starting to provide a significant competitive advantage for the largest banks.