Articles by Jim Marous
Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn.
Financial institutions need to increase the level of technology expertise at the board level to respond to new digital challenges and opportunities.
It's critical that financial marketers understand the Digital Generation if traditional banking providers hope to avoid defections.
As the shift to digital accelerates, the banking industry continues to under-perform other industries, however larger institutions are performing better than smaller ones.
Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.
Employee behavior during periods of major change must be understood — and then modified — for an improved customer experience and to keep the workforce happy.
The benefits of digital banking investment is starting to provide a significant competitive advantage for the largest banks.
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
To improve satisfaction and loyalty, banking providers must simplify both routine transactions and sales/service interactions.
Customer journeys in banking must be digitized to reduce costs, increase revenues and improve satisfaction.