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Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

The Power of Banking with Purpose

With so many changes in the banking industry, the principles of culture and purpose are more important than ever for customers and employees.

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Banking Must Move From Mobile-First to AI-First

Artificial intelligence (AI) combines big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.

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Achieving Advanced Financial Marketing Maturity

Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.

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5 Requirements to Position Banking Organizations for Growth

New business models, advanced digital technology and strategic partnerships will provide banks the foundation for future growth.

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Can Legacy Financial Institutions Replicate The Success of Fintech Banks?

Banking futurist Chris Skinner shares his insights on the impact of challenger fintech banks on the competitive landscape in the financial industry.

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Banks are Marketing Like It’s 1999

Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.

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Financial Institutions in the U.S. Are Falling Behind In The Innovation Arms Race

The U.S. lags other regions in banking innovation and digital deployment, impacting customer experience, cost structure and revenues.

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Financial Marketers Not Ready For The Future

Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.

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Report Analyzing Fintech Players Sparks Heated Controversy

An analysis of the players and strategies in the fintech battlefield ignited a massive debate, pouring fuel on an already controversial fire.

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10 Reasons Marketing Automation is No Longer Optional

A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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Banking Options Narrow: Partner or Acquire Fintech Firms

To jump start innovation, banking providers are increasingly collaborating with fintech firms, investing in them or outright acquiring them.

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Acquisition, Onboarding and Cross-Sell Marketing Showcase

A gallery of the best acquisition, onboarding and cross-selling marketing that connects and engages today's digital consumers.

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Banking Fails to Serve Older ‘Digital Native’ Consumers

Millennials may be more likely to embrace the 'next best thing' in mobile banking, but Boomers are the segment with the most potential for growth and profits.

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Being a ‘Digital Bank’ Goes Beyond a Pretty App

Becoming a 'digital bank' provides an opportunity to improve the customer experience, reducing costs and increasing revenues.

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The Time to Develop an Open Banking Strategy is Now

Open banking APIs will change financial services forever, combining services from various providers to deliver highly personalized solutions.

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Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

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Small Businesses Provide Big Opportunities in Banking

Financial institutions are leaving money on the table by not providing the products and services that small business customers want.

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