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Articles by Jim Marous

Jim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

The Time to Develop an Open Banking Strategy is Now

Open banking APIs will change financial services forever, combining services from various providers to deliver highly personalized solutions.

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Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

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Small Businesses Provide Big Opportunities in Banking

Financial institutions are leaving money on the table by not providing the products and services that small business customers want.

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Freshly Redesigned ‘Digital Banking Report’ Website Unveiled

The redesigned Digital Banking Report website provides easy access to the best value for research in the financial services industry.

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What is the State of Financial Marketing Today?

By participating in the 2017 State of Financial Marketing survey, banks and credit unions will get a free copy of the final research report.

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The End of Marketing as We Know It

Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.

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Banking Industry Still Taking Small Steps with Big Data

While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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Closing the Digital Divide Between Banks and Customers

The banking industry has fallen behind other industries when it comes to delivering an exceptional digital customer experience.

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Identifying Needs + Transparency = Sales Success

As opposed to aggressive selling, the identification of needs, timely delivery of solutions and ongoing communication results in sales success

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Financial Marketers Unprepared for Data-Driven Future

Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.

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Mobile Commerce to Dominate Desktop

Mobile payments, mobile commerce and mobile banking are increasing worldwide as consumers move from desktop to mobile for daily transactions.

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Banking Needs a Customer Experience Wake-Up Call

Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX.

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It’s Time to Rewire the Internal DNA in Financial Services

Improving the customer experience in financial services requires part of the focus to be on changing the internal culture of the firm.

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Financial Institutions Bullish on Chatbots

Research reveals that most banking providers will be using automated chatbots to handle a significant volume of customer conversations. Some are doing it already.

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Banking Industry Faces a Customer Experience Paradox

With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Should Banking Build an Internet of Things (IoT) Strategy?

Banking providers need to be prepared to respond to an increasing array of IoT opportunities, especially in the payments space.

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