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Submit a Story

Do you want to submit your bank or credit union project for a story here at The Financial Brand? It’s easy. Just send the answers to the questions below in an email to the editor, and make sure to attach at least one visual component from the project (photo, layout, design, screenshot, PDF, JPG, GIF, video, etc.). If you have before-and-after examples, please feel free to submit those as well. Provide links to any online components — YouTube, Facebook, Twitter, etc.

Recent work, projects from years past, and even concept/spec work will be considered.

Also, if you have a tip for a story or a suggestion for an article, please send it in.

Please do not send press releases unless they include visual samples and a complete campaign summary (see below).

email-editor

Article Submission Form

  • BANK OR CREDIT UNION: [name]
  • WEBSITE: [url]
  • ASSETS: [dollars]
  • BRANCHES: [#]
  • CUSTOMERS/MEMBERS: [#]
  1. What were the project’s strategic goals? What problem was the project trying to solve?*
  2. What is the strategy? What was the solution?*
  3. Is research a part of this project? If so, how? Before, during or after the project launch?
  4. What offline media are part of this project? How were branches involved?*
  5. What online media are part of this project? Are there any social media components?* (Please provide URLs for microsites, Facebook pages, Twitter accounts, YouTube videos, etc.)
  6. What non-traditional media, word-of-mouth strategies or guerilla tactics are part of this project?
  7. Are there any significant PR efforts supporting the project?
  8. How long did it take to develop? Fully implement?
  9. What did it cost to develop? Fully implement? (optional)
  10. What is the lifespan/shelf life for this project? How long will it last?*
  11. How is success measured? What data is collected? What metrics are used?
  12. What have the results been?
  13. What are the next steps/phases of this project? What lies ahead?
  14. Please list any ad agencies, design firms or other marketing partners that were involved in this project.*

* Denotes required field.