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Engineering Digital Banking Solutions Using UX Methodology

Bringing the designer and developer together to follow an agreed upon user experience (UX) design workflow is the foundation of success.

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Case Study: How Redwood Credit Union Refreshed Its Brand

Here's how Redwood Credit Union uncovered their unique personality and voice — its brand DNA — and brought it to life.

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5 Best UX Practices to Drive More Conversions on Banking Websites

This analysis of banking websites reveals five key insights financial marketers should apply to any online product marketing initiative.

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5 Major Emerging Trends in Retail Banking

Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer experience.

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Is Your Bank Ready for the Future?

Research reveals major disconnects between financial institutions' perceived and actual future readiness in areas like digital UX, marketing and data analytics.

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Banking Industry Faces a Customer Experience Paradox

With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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Consumers Torn Between Old Habits and New Digital Banking Options

Deciphering the contradictions in consumers' attitudes vs. their actual behaviors intensifies the burden facing financial marketers in the Digital Age.

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The Digital Banking Evolution: From Transactions to Relationships

Data, advanced analytics, and digital communications allow financial institutions to respond to consumer needs better than ever possible.

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Managing Marketing Audiences With a Segmentation Strategy

The explosion of data analytics in financial marketing places new emphasis on automation and personalization — hinging on audience segmentation.

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4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions

Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Over 250+ PowerPoint Infographics For Financial Marketers

Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand.

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Should Banking Build an Internet of Things (IoT) Strategy?

Banking providers need to be prepared to respond to an increasing array of IoT opportunities, especially in the payments space.

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Will Bank Marketers Be Replaced By Robots?

Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?

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Face The Truth: Your Customer Data Sucks

Many community institutions like to say they "know their customers." Baloney. It's simply not possible considering their lousy data and limited analytics capabilities.

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Improving the Branch Experience With Real-Time Insights

Measuring the in-branch customer experience in real-time yields improvements that satisfy today's demanding consumers.

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Big Changes, Bigger Opportunities in Digital Banking for 2017

Digital banking will be impacted by the Internet of Things (IoT), open APIs, fintech partnerships and immediate payments in 2017.

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Top 100 Banks Using Social Media

The top 100 banks using Facebook, Twitter and YouTube ranked by their social media activity through the fourth quarter of 2016.

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Top 100 Credit Unions Using Social Media

The top 100 credit unions using Facebook, Twitter and YouTube ranked by their social media activity through the fourth quarter of 2016.

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