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Can a Credit Union Realize The Digital-First Dream?

Yes, if Alliant Credit Union has anything to say about it. They are trying to change the perception that only banks can be digital-first.

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By the Numbers: Bank and Credit Union Branch Transformation Projects

A survey of banks and credit unions reveals one inescapable trend for the future of branches: smaller, fewer, less.

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The End of Marketing as We Know It

Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.

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Can Wells Fargo Find Redemption Through The Art of Gifting?

Even banks with tarnished reputations like Wells Fargo can build their brands and cultivate relationships with consumers by giving gifts.

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Banking Industry Still Taking Small Steps with Big Data

While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.

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The Power of the Switch: Are You Turning Off New Account Holders?

At least half those who consider moving their account to your institution don’t. Here's why they’re turning away and picking another provider.

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It’s the Technology. Period.

Updating current systems and increasing the use of advanced technologies is the gateway to the future for the banking industry.

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5 Steps To Prepare Your Bank For AI

Here are the initial steps your financial institution needs to take to implement an artificial intelligence strategy that ensures future success.

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Maximizing Your ROI Requires The Right Marketing Attribution Model

You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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What Are The Top Digital Marketing Trends and Priorities for 2017?

Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.

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Right-Channeling: The Real Reason to Do Customer Journey Mapping

Exercises in mapping the customer journey should focus steering consumers into the right channels, not simply documenting current channel use.

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Closing the Digital Divide Between Banks and Customers

The banking industry has fallen behind other industries when it comes to delivering an exceptional digital customer experience.

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Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor

Lemonade is an insurtech player that is positioned to disrupt the insurance industry using digital technology and machine learning.

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Identifying Needs + Transparency = Sales Success

As opposed to aggressive selling, the identification of needs, timely delivery of solutions and ongoing communication results in sales success

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Banks and Credit Unions Threatened With Legal Nightmare Over Website Compliance Issue

Your website looks great. It's responsive, hums on mobile devices, and gets a ton of traffic. Too bad it could also land you in court.

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Leveraging Machine Learning to Create a Powerful Cross-Selling Engine

Build your cross-selling strategy around the same kind of data-driven insights used by sophisticated digital marketers like Netflix and Amazon.

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The Branch of the Future: What Does It Look Like?

Seven retail banking experts share their insights on branch design trends and outline their vision for banking services in the physical space.

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Financial Marketers Unprepared for Data-Driven Future

Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.

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Building a Customer Experience Framework: The Roadmap for Digital Transformation

Delivering the digital experience today's consumers expect means working from a shared perspective aligned around an overarching strategy.

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