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The ‘Network Effect’ Persists Even in the Age of Electronic Banking

Banking providers with bigger branch networks capture disproportionately greater deposits and market share, even in the Digital Age.

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Salem Five Bank Wants To Simplify Money With An ‘Uncomplicated’ Brand

A $4.1 billion bank is trying to differentiate its brand and stand out from the competition with a "simple" message: Uncomplicate Money.

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Banks are Marketing Like It’s 1999

Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.

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Financial Institutions in the U.S. Are Falling Behind In The Innovation Arms Race

The U.S. lags other regions in banking innovation and digital deployment, impacting customer experience, cost structure and revenues.

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The Power of AI and Automated Retail Banking

Retail banking will be transformed by the power of automated intelligence (AI) and advanced decisioning for product offers.

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Improve Lending Results With Digital Marketing

Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.

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Can Challenger Fintech Banks Achieve Scale?

Challenger fintech banks will need to achieve scale to maximize both the cost- and feature advantages they have over legacy banking organizations.

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Life After The Wells Fargo Fiasco: Retooling Cross-Selling and Incentive Programs

Banks and credit unions must manage employee incentives if they hope to keep their brands and their employees on the right track.

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Financial Marketers Not Ready For The Future

Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.

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Does Your Bank Need an Innovation Lab?

Traditional banking providers in the U.S. are falling behind in the innovation arms race that will define the industry for the next 20 years.

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Report Analyzing Fintech Players Sparks Heated Controversy

An analysis of the players and strategies in the fintech battlefield ignited a massive debate, pouring fuel on an already controversial fire.

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Bank of America Opens Tellerless ‘Robo Branches’

BofA is testing a new fully-automated branch concept — one with no employees — in a move to serve digital-first customers.

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The Challenger Bank Battlefield

An analysis of the strategies and market potential of over 30 fintech startups who are encroaching on traditional banking's turf.

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Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant

Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.

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What Created Wells Fargo’s Corrupt Cross-Selling Culture? Toxic Execs

An internal audit into the bank's cross-selling scam lays blame for over 2 million fraudulent accounts squarely at the feet of senior leaders.

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10 Reasons Marketing Automation is No Longer Optional

A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.

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Making the Millennial Connection Starts By Listening

Millennials make up half of Mountain America Credit Union’s net new member growth and 70% of its workforce. Here’s how they did it.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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Lights, Camera… Corporate Selfie

Video is an underutilized, yet effective digital marketing tool for banks and credit unions wanting to increase brand awareness,

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3 Digital Marketing Problems You Don’t Know You Have (And How To Fix Them)

Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.

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