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Press Releases Archive

4 Myths of Creating a Sales Culture

Banks and credit unions assuming that implementing a sales culture requires huge shifts in strategy and execution. Not true.

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One System For Managing Multiple Marketing & Messaging Channels

Today, financial marketers have to wrangle with an array of different messaging systems and marketing CMS tools. Can't it be easier?

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Winners of the Forum 2014 Scavenger Hunt

Financial marketers from around the world rushed to play The Financial Brand Forum Online Scavenger hunt. Here are this year's winners.

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Customer Frustrations With Banks

What are the top 5 things that irritate today's banking consumers? And how many are so frustrated they are ready to switch? Find out here.

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Truebridge Rolls Out Online Answer Center for Business Banking Customers

The Business Answer Center is a “How To” suite of online educational topics that banks and credit unions can offer business banking customers.

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Does On Hold Music And Messaging Increase Business?

One Pennsylvania credit union says yes, and they have the numbers to prove it.

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Tap. Snap. Send.

Credit unions will be the first financial institutions in Canada to let consumers make remote mobile deposits with their smartphones.

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The Mainstream Media’s Oversimplification Of Credit Unions

CNN Money recently interviewed Jeffry Pilcher from of The Financial Brand for an article about banks vs. credit unions. Here is the full transcript of that interview.

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How To Pump Up Loan Volumes

How one small credit union reversed its course and is experiencing an impressive number of new loans.

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Credit Union Charity Fundraiser Results In Pies To The Face

After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.

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Prepaid Cards To Be Dispensed From ATMs Nationwide

Visa prepaid cards will be available at ATMs across the U.S., following a successful pilot test.

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Partnership Signals Growth Of Merchant-Funded Bank Marketing Offers

TSYS has partnered with Truaxis to make transaction- and behavior-specific marketing offers available to banks and credit unions.

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The Element Group Shows Banks How to Maximize Retail Environments on a Budget

Retail service provider helps define bank headquarters and their affiliates from branch builds and redesign to promotional offerings.

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Weber Marketing Group Rakes In CUES Golden Mirror Awards

Clients of the world renowned credit union marketing firm have now captured 36 industry awards in 2012.

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Maps Credit Union Launches Inaugural Community Challenge Award

Maps Credit Union will award $2,000 to someone who can help solve the problem of teen homelessness in Marion County.

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McGraw-Hill FCU: Early Adopter Of iPad App

McGraw-Hill just joined the ranks of the 4% of U.S. credit unions with a dedicated mobile banking iPad app.

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JD Power Ranks Auto Loans Offered By Dealers

Lender relationships fostered under preferred programs significantly increase dealer satisfaction and the percentage of business sent to lenders.

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PSCU First To Launch Prepaid EMV Cards

EMV cards, which are essential for international travelers, include tiny electromagnetic chips, but also carry the standard magnetic stripe for use in the U.S.

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Community Choice Credit Union Offers Contest to Help Feed Michigan

Contest winner will receive an expense-paid trip to Las Vegas concert series featuring Taylor Swift, Usher, Aerosmith, Miranda Lambert, Bon Jovi, and Rihanna.

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New On-Hold Messaging Solution Available in Retail Banking

Captive Indoor Media, a leader in digital branch signage and marketing systems, launches its new Codigo on-hold voice messaging product.

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