State of Bank & Credit Union Marketing In 2012

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling  

By The Numbers: Stats for The Financial Brand in 2011

The Financial Brand has attracted over 600,000 financial marketers who have read more than 2 million articles. The site grew  

Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.  

Find Financial Marketing Partners In The New Vendor Directory

The Financial Brand's new Vendor Directory is your go-to guide to marketing providers specializing in the financial industry.  

CMO Study: Consumer Anxiety Straining Bank Marketing Communications

Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34%  

8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down

Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get  

In Brief: Inertia | Facebook Frenemies | Dwolla | Cheapster

Inertia trumps bank customers' ire… Banks' love/hate relationship with Facebook… Dwolla revolutionizes payments… Plus 25 more headlines!  

Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them

In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.  

Branch Showcase: Virgin | ING Express | Financial Spa

Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos  

Readers Choice: Top 10 Most Popular Stories of 2011

What caught the attention of financial marketers in 2011? Five articles on branch environments, one research study and one how-to  

Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the  

Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions

Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with  

2012 Financial Marketing Survey: 20 Questions About This Year

The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking  

Kill Unfair Overdraft Calculations Before They Kill You

Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal  

US Bank Gives Cash Infusions to Small Businesses Through Facebook

This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a  

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other  

Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst

What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes  

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber  

Commonwealth Bank Opens ‘Vault’ on Facebook

This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the  

Branded YouTube Channels: Super Cool, Super Expensive

Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics,