Article Archive

“Doesn’t this dress look cute on me? Oh and look, it’s on sale.” – Anonymous Consumer “A person usually has

Names selected for this list were based on their uniqueness within the credit union industry. Other criteria included: Each reflects

For 120 years, people in Ohio knew their bank simply as “OV.” Not any more. The bank was forced to

There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests

Consider yourself on notice: If you are a bank or credit union using anything resembling this orange dot… …look out.

“Zig when others zag. Following the herd means you are destined to forever be a part of the herd. The

Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story.

This is a fairly visual presentation, so not everything will make sense, but you should get the general idea without

[Editor's Note: This program is about 18 months old, but it just crossed my desk for the first time last

Entering its second year, WaMuL Live!, is a customer-appreciation promotion for all WaMu bank card holders that focuses on music

There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you

Flagstar Bank debuted a new brand campaign during the opening ceremonies for the 2008 Summer Olympics. Spots depict consumers with

“Frost Bank understands the value of focusing advertising communications on the brand.” – Pam Thomas, CMO Frost Bank “Frost Bank

When BankWest in Australia expanded to the East Coast, they redesigned their branch prototype and gave it a total makeover.

Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous

The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for

Your People Aren’t My People: H&R Block sues American Express over TV Ad Failing Grade: Branding expert gives banks an

“You know something has begun to be less-than-cool when banks are doing it.” – butesch, refering to financial institutions using

For many credit unions, expanding their charters is a common growth strategy. Often, a credit union’s first reflex after getting

When financial institutions give the answer “service,” which question are they answering: What are we good at? What is the