Peek Inside: Sunova Credit Union’s Marketing Department

The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in  

Can Advertising Save BofA’s Battered Brand?

If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job  

Ethical Issues and Lawsuits Plague BofA’s Brand

Here's a list of some super expensive settlements BofA has inked in recent years — a pattern of abuses, deceptions  

Study Raises New Questions About Bank Transfer Day Fee-asco

The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light  

In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

One of the worst letters sent to a bank customer ever... Deposit and demographic forecast broken down by region... Experts  

Branch Today, Gone Tomorrow

Best-selling author and financial futurist Brett King pens his predictions in a new book with an ultra-bullish perspective on the  

Peek Inside: Tri Counties Bank’s Marketing Department

See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social  

Social Media In Banking: Made In Heaven Or Marriage From Hell?

60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the  

Special Report: State of Online Services in Banking

An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.  

Peek Inside: Sound Credit Union’s Marketing Department

See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what  

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus  

When Customers Seek Help on Twitter, Banks Fall Short

Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved  

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.  

Bank’s Innovative Charity Website Signals New Era in Community Giving

A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board  

Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust

Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s  

The Nominees For Oscars In The Financial Industry Are…

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.  

Financial Firm Green Lights Social Media For All 1,000 Employees

An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites  

Does Creativity Stand A Chance At Credit Unions?

As an in-house creative person at a credit union, you don’t get much variety. When all your ideas have to  

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own  

What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.