BofA Rolls Out ATMs With Live Teller Video Chat

Bank of America launches interactive teller machines that link customers to real tellers with live video chats.

Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

50 Essential SEO Terms Financial Marketers Should Know

Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.

12 Common SEO Mistakes Financial Marketers Make

Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy

Are Personal Financial Management Tools Sticky?

Do consumers care about PFM when they think about switching banks? Some do, but not many.

Introducing The Social Media Power 100 Rankings For Banks And Credit Unions

The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.

The Mainstream Media’s Oversimplification Of Credit Unions

CNN Money recently interviewed Jeffry Pilcher from of The Financial Brand for an article about banks vs. credit unions. Here is the full transcript of that interview.

Majority Of Americans Still Hold A Grudge Against Banks

A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.

Intuit Offers Mint As White Label PFM To Banks And Credit Unions

Intuit is finally making Mint, its popular online personal finance management tool, available to financial institutions.

Room For Improvement In Home Loan Process, Study Shows

The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?

How Financial Marketers Are Investing In Digital

40% of financial marketers' budgets will be allocated to digital in 2013. But which digital channels will see the biggest gains? Here's the breakdown.

Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

Credit Unions Pray Auto, Home Loans Will Fuel Growth In 2013

2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.

Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

Consumers Descend From Debt Mountain

Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.

Banks Roll Out Customer Service App With Live Mobile Chat

Two UK banks have launched ‘Mobile Chat,’ a service that offers real-time customer service to business banking app users.

Financial Marketers Slam Proposed Social Media Regs

Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector. Here's the raw, uncensored feedback.

Mom Versus Dad: The Role Of Parents In Fiscal Fitness

Parents share similar attitudes toward financial literacy, but their approach differs.

Small Businesses Prefer Traditional Banking And Still Rely Heavily On Branches

Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.

Consumers Finding Their Groove With Mobile Bill Payment Technologies

A study sheds light on consumer's appetite for new bill payment technologies, and forecasts a decrease in traditional pay-by-mail activity in the coming year.