Bank of America launches interactive teller machines that link customers to real tellers with live video chats.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
Do consumers care about PFM when they think about switching banks? Some do, but not many.
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
CNN Money recently interviewed Jeffry Pilcher from of The Financial Brand for an article about banks vs. credit unions. Here is the full transcript of that interview.
A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.
Intuit is finally making Mint, its popular online personal finance management tool, available to financial institutions.
The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?
40% of financial marketers' budgets will be allocated to digital in 2013. But which digital channels will see the biggest gains? Here's the breakdown.
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.
Two UK banks have launched ‘Mobile Chat,’ a service that offers real-time customer service to business banking app users.
Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector. Here's the raw, uncensored feedback.
Parents share similar attitudes toward financial literacy, but their approach differs.
Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.
A study sheds light on consumer's appetite for new bill payment technologies, and forecasts a decrease in traditional pay-by-mail activity in the coming year.