5 Strategies Every Credit Card Marketing Exec Should Implement

Credit cards are swiftly becoming the preferred plastic to promote. Here's 5 things financial marketers should keep in mind to  

Peek Inside: Fidelity Bank’s In-House Marketing Department

The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design  

Cooperative Banking Model Builds From ‘Make Good Money’ Brand Position

Vancity's brand identity flows from a strategy of socially responsible banking -- something they've been working on for over a  

The Free And Easy Way To Reward Debit + Online Banking Users

How can financial institutions reward debit card + online banking users (i.e., their best customers)? Here's a solution that costs  

10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is  

Peek Inside: Pen Air FCU’s In-House Marketing Department

This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees. See what  

Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires

Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight  

Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking  

How Can Financial Institutions Get The Most Out Of Facebook?

Check out this 56-page report on Facebook strategies for banks and credit unions, with 42 advanced tactics and 39 case  

Bankers Conspire Against Credit Union In Brutal Turf War

A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty  

In Brief: Stop Whining | Women | Learning From Apple

Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about  

Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

But half of the customers leaving a large bank in the past year ended up moving their money to another  

Peek Inside: Finance Center’s In-House Marketing Department

This $400 million credit union has five marketing employees, and is active in social media channels, with a blog, Twitter  

Credit Unions Struggle With Twitter, One In Five Abandon Accounts

A study of 350 credit unions on Twitter shows that they struggle to attract followers even after being active over  

Confessions Of A Social Media Skeptic

Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably  

In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels

Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27  

Should Financial Institutions Show Interest In Pinterest?

Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should  

Steal This Idea: Cash Mobs

Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.  

Bigger Financial Institutions Need Better Social Media Tools

To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today  

3 Big Trends in Credit Card Marketing

Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012.