Article Archive

Bank credibility suffers, few Americans find statements by financial institutions believable It’s no surprise then that very few Americans say

BofA’s brand is in the toilet. At least that’s what every journalist and blogger in America seems to believe. Headlines

By Sean Tracey, Brand Strategist/Creative Director at Sean Tracey Associates How “Big, Hairy, Audacious Goals” apply to financial marketing Most

Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good

For some credit unions, a community charter may be their only avenue for survival. But for all others pondering an

Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer

This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches

If there are more than 300,000 ATMs in the U.S., why is it that you can never seem to find

In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says

Ally Invasion: Now the rest of GMAC moves to the new ‘Ally’ name BrandPartners: Unraveling the tangled tale of this

Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new

A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy!

Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its

The iPad hasn’t yet launched in Spain, but that hasn’t stopped Banc Sabadell from getting an early jump on launching

When marketers talk about consistency, they are often referring to the look-and-feel. They say you should stick with the same

Geolocation is one of the hottest topics in the technology industry today, and holds promise for financial institutions. Generally speaking,

This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities.

Call Me Back: Fury over ING “missed call” phone marketing In The Absence of Branding… Rates, fees and price is

Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.