Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world  

Best of Bank Marketing On YouTube

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos  

10 Of The Best Banking Brands To Watch

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study.  

Best Of Credit Union Marketing: CUNA Diamond Award Winners

A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best  

Peek Inside: Mid-Atlantic FCU’s In-House Marketing Department

This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.  

Branch Showcase: Experimental Concept Stores & Flagship Designs

Banks explore a wide range of innovations in branches -- iPads, espresso bars, meeting pods, internet kiosks, and even custom  

Customer Service 2.0: The Importance of Live Chat In Banking

Consumers increasingly expect live online chat, but banks and credit unions lag behind. 4 out of every 5 currently don't  

Purpose, Passion and Profits

How your brand and internal culture can combine to create a powerful new profit drivers for financial institutions in a  

Brands Struggle In Social Media, Data Shows Sobering Stats

3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in  

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada  

9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers

Here are nine ways consumers weigh their trust in banks and credit unions. How does your financial institution perform, and  

Global Retail Banking Study Serves Buffet Of Tasty Factoids

73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are  

Peek Inside: Neighbor FCU’s In-House Marketing Department

Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and  

Harnessing The Power Of Email: 3 Strategies For Financial Marketers

Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are  

Branches Remain Popular, Even With Consumers Who Don’t Use Them

Research shows that levels of branch attachment remain very high, even in segments of customers that don't use branches any  

Creative Inspiration: Musical Bus Stop | Airport Stunts | Sneaky Banana

A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns  

In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns…  

Why I Never Got Your Email

You send out thousands of emails every month, but how many are getting through? Why aren't more people seeing your  

Study Shows Consumers Distrust Banks More Than Any Other Industry

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted  

Is Facebook The Only Social Channel That Really Matters?

A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape