A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
It sounds like an easy question. But few financial institutions really tackle the subject and break it down. Here’s a new way to define your competitors.
When switching banks, only 8% of shoppers indicated they must have mobile check deposit.
A massive collection of fascinating retail branch concepts -- nearly 100 photos of a dozen different projects spanning 11 different countries in 6 continents. A must see!
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
One Pennsylvania credit union says yes, and they have the numbers to prove it.
BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.
A review and analysis of 10 different name changes in the credit union industry within the last year -- Vibe, Trailhead, NuPath, Xplore and more.
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
The introduction of the iPad brought with it a whole new world of marketing opportunities for banks and credit unions.
The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
Consumers are excluding online banks from consideration at an alarming rate.
It’s not a branch, it’s a digital banking showroom dripping with technology -- strategically situated in the middle of a consumer shopping mecca.
Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.
A survey on financial literacy reveals consumers’ top concerns.
Summit Credit Union builds an ‘Inspiration Branch’ to help its members visualize their goals and dreams.
Executive managers running retail financial institutions need to avoid these leadership mistakes that could bring their entire organization crashing to the ground.
The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.