Article Archive

New $100 Bill Coming – 11 Ways To Exploit This Rare Marketing Opportunity

A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.

Who Are You Really Competing Against?

It sounds like an easy question. But few financial institutions really tackle the subject and break it down. Here’s a new way to define your competitors.

Few Bank Shoppers Say Mobile Check Deposit Is A ‘Must Have’

When switching banks, only 8% of shoppers indicated they must have mobile check deposit.

Branch Showcase: 12 Concept Designs From Around The World

A massive collection of fascinating retail branch concepts -- nearly 100 photos of a dozen different projects spanning 11 different countries in 6 continents. A must see!

MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy

MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?

Does On Hold Music And Messaging Increase Business?

One Pennsylvania credit union says yes, and they have the numbers to prove it.

Ugly Photos Win Cash In Credit Union’s Home Equity Pinterest Contest

BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.

10 Noteworthy Credit Union Name Changes: Vibe, Widget, Nymeo

A review and analysis of 10 different name changes in the credit union industry within the last year -- Vibe, Trailhead, NuPath, Xplore and more.

Credit Union Glues Thousands Of Pennies To Billboard, Makes Awesome Mural

Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.

In-Branch Tablet Banking Kiosks: Ideas, Opportunities and Costs

The introduction of the iPad brought with it a whole new world of marketing opportunities for banks and credit unions.

Google AdWords Costs For Banks And Credit Unions

The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.

Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos

IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.

Online Banks Losing Their Shine, Consumers Shun Them In Searches

Consumers are excluding online banks from consideration at an alarming rate.

Retail Lab Oozing Tech Showcases Digital Banking Solutions

It’s not a branch, it’s a digital banking showroom dripping with technology -- strategically situated in the middle of a consumer shopping mecca.

10 Great Tablet Banking Features Enhancing The Customer Experience

Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.

Financial Marketers Should Hit Consumers’ Money Pain Points

A survey on financial literacy reveals consumers’ top concerns.

‘Inspiration Branch’ With Hollywood-Style Sets Creates 3D Theater Of Dreams

Summit Credit Union builds an ‘Inspiration Branch’ to help its members visualize their goals and dreams.

How To Wreck Your Bank Or Credit Union In 3 Easy Steps

Executive managers running retail financial institutions need to avoid these leadership mistakes that could bring their entire organization crashing to the ground.

25 Banking Billboards Reviewed: The Good, Bad & Ugly

The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.