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Transactions Move to Video as Branches Go Completely Tellerless
How should branches handle transactions in an increasingly tech world? Coastal FCU’s answer: replace tellers at all 13 of its
You Don’t Control Your Brand (Actually, You Never Did)
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
Coast Capital Makes Facebook Fans The Boss of Their Own Contest
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the
Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps
Bank's ups budget 51% and gets results… Cultivating innovation… Avoiding channel myopia… iPad app takes deposits… Plus 22 more stories.
Why Do People Switch Banks? What Are Branches Good For?
This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role
New, Vibrant and Brighter Brand – Pricetag: $1.2 million
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy,
Big Banks Pay Bloggers Big Bucks for Sales Referrals
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially
Introducing The Financial Brand’s Free Webinar Library
Check out one of the four free presentations in The Financial Brand's new webinar library.
ING DIRECT Opens Gorgeous Flagship Café in Toronto
See how ING transformed this former Pier One location into a stunning three-story retail banking space.
Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.
Best of The Web: Banking Revolution | Checking Secrets | Fees Please | Bump!
There is no "banking revolution"... The secrets to checking account marketing… Pay someone by "bumping" phones… Plus many more headlines.
Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?
Why providing customer service on social media sites doesn't pencil out.
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
How Does Your Checking Account Stack Up Against the Big Banks?
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking
Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’
The recession is over? Not according to what people search for on Google.
At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo
UK reconsiders law to abolish checks by 2018... PETA has issue with credit union “Run With Bulls” contest... Can US
The Startling State of Social Media in Credit Unions
This study proves that no strategy + no budget + no staff + no time = no success.








