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News Archive

5 Internal Strategies For Battling Social Media Criticism

When online criticism happens, communicating to employees about the issues can help keep the situation from spiraling out of control.

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4 Myths of Creating a Sales Culture

Banks and credit unions assuming that implementing a sales culture requires huge shifts in strategy and execution. Not true.

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One System For Managing Multiple Marketing & Messaging Channels

Today, financial marketers have to wrangle with an array of different messaging systems and marketing CMS tools. Can't it be easier?

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Digital Tools Can Improve Consultative Selling in Banking

As branch visits decrease, digital comparison tools can become an important part of the selling process for banks and credit unions.

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FMS Launches Social Media Division for Financial Institutions

FMS Social delivers the expertise, content and creative material needed to execute successful social media strategies for community banks.

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Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes

Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”

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3 Social Media Content Tips for Financial Marketers in 2014

Dynamic, personalized social media content is radically transforming the nature of social campaigns. Now is the time to develop a plan.

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Rebranding Sheds 7 Years Off Credit Union’s Average Member Age

How one credit union found success with the Gen-Y market and brought their average member age down... way down.

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Consumers Threaten to Switch Banks Over Phishing Scams

7 in 10 U.S. consumers are somewhat likely to switch to a different bank if they become a victim of online banking fraud.

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Credit Union Creates Auto Loan For Those With No Credit

Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history — provided they take a financial literacy course.

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Intuit Offers Mint As White Label PFM To Banks And Credit Unions

Intuit is finally making Mint, its popular online personal finance management tool, available to financial institutions.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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How Financial Marketers Can Hit The Bullseye With Contextual Targeting

How banks and credit unions can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.

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Now Hiring: Barclays, ING Direct, RBC, Citadel FCU

A rundown of 15 good marketing jobs from around the world in retail banking -- everything from a head of "Experience Research" at Barclays in London to VP positions at credit unions.

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Study Reveals Americans Are Bill Payment Omnivores

A study from Fiserv finds that Americans now use multiple channels to pay their various bills. A myriad of data on payment habits is one click away.

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Notre Dame, Alabama Credit Unions Make BCS Championship Wager

The two credit unions have made a friendly wager involving a $10,000 charitable donation.

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Mobile Banking Users Can Pay Bills By Snapping Pictures Of Them

First, consumers could deposit checks by taking pictures of them. Now they can pay bills the same way, with a new mobile banking feature being piloted by First Financial Bank.

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Credit Union Targets Students With Financial Education Microsite

CommonWealth One FCU partners has launched a new financial literacy microsite, “In The Know,” with educational resources, knowledge and tools.

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Capital One Rolls Out Innovative Rewards Program

The credit card goliath has launched a unique rewards redemption feature giving consumers the ability to erase the cost of previous travel expenses using their reward miles.

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BofA Provides Relief To Victims Of Superstorm Sandy

BofA contributed $1 million to aid those impacted, while also announcing its financial disaster relief plan for affected customers. Do you have a disaster plan in place?

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