•Archive Archive

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How Did Chase Bank Lose 1 Million Facebook Fans in 90 Days?

How did Chase bank lose one million Facebook Likes in one quarter? You decide.

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30 Questions About Bank & Credit Union Marketing in 2015

This annual survey from The Financial Brand takes the pulse of marketing in retail banking. Get two free reports for participating.

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Don’t Miss The Financial Brand Forum

Don't miss the Forum 2015 — two days jam-packed with the latest ideas, insights and innovations in retail banking and financial marketing.

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Digital Tools Can Improve Consultative Selling in Banking

As branch visits decrease, digital comparison tools can become an important part of the selling process for banks and credit unions.

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The New ‘Digital Banking Report’

Jim Marous acquires the Online Banking Report which will be renamed the Digital Banking Report.

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Winners of the Forum 2014 Scavenger Hunt

Financial marketers from around the world rushed to play The Financial Brand Forum Online Scavenger hunt. Here are this year's winners.

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FMS Launches Social Media Division for Financial Institutions

FMS Social delivers the expertise, content and creative material needed to execute successful social media strategies for community banks.

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27 Critical Questions About Retail Bank Marketing in 2014

This important annual survey takes the pulse of marketing in the retail banking sector, and your participation is needed.

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The Financial Brand Forum Online Scavenger Hunt

Find the answers to these five questions on The Financial Brand website, and you could win a free ticket to the Forum 2014.

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Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes

Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”

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3 Social Media Content Tips for Financial Marketers in 2014

Dynamic, personalized social media content is radically transforming the nature of social campaigns. Now is the time to develop a plan.

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Rebranding Sheds 7 Years Off Credit Union’s Average Member Age

How one credit union found success with the Gen-Y market and brought their average member age down... way down.

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Customer Frustrations With Banks

What are the top 5 things that irritate today's banking consumers? And how many are so frustrated they are ready to switch? Find out here.

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It’s Coming! The Financial Brand Forum 2014

This event features how-to sessions from the sharpest minds in the retail banking space today. Here’s your chance to get in on the action early.

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Consumers Threaten to Switch Banks Over Phishing Scams

7 in 10 U.S. consumers are somewhat likely to switch to a different bank if they become a victim of online banking fraud.

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Truebridge Rolls Out Online Answer Center for Business Banking Customers

The Business Answer Center is a “How To” suite of online educational topics that banks and credit unions can offer business banking customers.

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Global Marketing Innovation Awards for Retail Banks

A new program from Efma and Accenture seeks case studies of groundbreaking innovations in banking. Submissions are due August by 25.

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This Could Be The Best Financial Marketing Conference Ever (With Your Help)

The Financial Brand is planning a marketing conference, but we need your help! Please take this quick, five-question survey.

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Does On Hold Music And Messaging Increase Business?

One Pennsylvania credit union says yes, and they have the numbers to prove it.

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Credit Union Creates Auto Loan For Those With No Credit

Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history — provided they take a financial literacy course.

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