•Archive Archive

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Winners of the Forum 2014 Scavenger Hunt

Financial marketers from around the world rushed to play The Financial Brand Forum Online Scavenger hunt. Here are this year's winners.

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FMS Launches Social Media Division for Financial Institutions

FMS Social delivers the expertise, content and creative material needed to execute successful social media strategies for community banks.

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27 Critical Questions About Retail Bank Marketing in 2014

This important annual survey takes the pulse of marketing in the retail banking sector, and your participation is needed.

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Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes

Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”

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3 Social Media Content Tips for Financial Marketers in 2014

Dynamic, personalized social media content is radically transforming the nature of social campaigns. Now is the time to develop a plan.

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Rebranding Sheds 7 Years Off Credit Union’s Average Member Age

How one credit union found success with the Gen-Y market and brought their average member age down... way down.

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Customer Frustrations With Banks

What are the top 5 things that irritate today's banking consumers? And how many are so frustrated they are ready to switch? Find out here.

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It’s Coming! The Financial Brand Forum 2014

This event features how-to sessions from the sharpest minds in the retail banking space today. Here’s your chance to get in on the action early.

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Consumers Threaten to Switch Banks Over Phishing Scams

7 in 10 U.S. consumers are somewhat likely to switch to a different bank if they become a victim of online banking fraud.

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Truebridge Rolls Out Online Answer Center for Business Banking Customers

The Business Answer Center is a “How To” suite of online educational topics that banks and credit unions can offer business banking customers.

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Global Marketing Innovation Awards for Retail Banks

A new program from Efma and Accenture seeks case studies of groundbreaking innovations in banking. Submissions are due August by 25.

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This Could Be The Best Financial Marketing Conference Ever (With Your Help)

The Financial Brand is planning a marketing conference, but we need your help! Please take this quick, five-question survey.

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Does On Hold Music And Messaging Increase Business?

One Pennsylvania credit union says yes, and they have the numbers to prove it.

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Credit Union Creates Auto Loan For Those With No Credit

Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history — provided they take a financial literacy course.

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Tap. Snap. Send.

Credit unions will be the first financial institutions in Canada to let consumers make remote mobile deposits with their smartphones.

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The Mainstream Media’s Oversimplification Of Credit Unions

CNN Money recently interviewed Jeffry Pilcher from of The Financial Brand for an article about banks vs. credit unions. Here is the full transcript of that interview.

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Intuit Offers Mint As White Label PFM To Banks And Credit Unions

Intuit is finally making Mint, its popular online personal finance management tool, available to financial institutions.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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How Financial Marketers Can Hit The Bullseye With Contextual Targeting

How banks and credit unions can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.

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Now Hiring: Barclays, ING Direct, RBC, Citadel FCU

A rundown of 15 good marketing jobs from around the world in retail banking -- everything from a head of "Experience Research" at Barclays in London to VP positions at credit unions.

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