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Most Recent Articles
Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.
Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.
Cultivating the mind of an entrepreneur will help financial marketing executives navigate the industry's massive changes with nimble aplomb.
What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.
In the last year, the percent of smartphone owners making mobile payments grew by 36%.
For financial institutions marketing mortgages, there’s never been a better time than now to start taking full advantage of trigger leads.
Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.
On April 3-4, nearly 400 of financial marketing’s elite will converge at The Financial Brand Forum 2014. Will you be there?
PNC is experimenting with its branch strategy, testing different concepts to find a new solution that will meet consumers' changing need.
Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.