Social Media In Banking: Made In Heaven Or Marriage From Hell?

Nearly 60% of financial execs say the industry is not effectively utilizing social media. Less than half think they themselves  

Special Report: State of Online Services in Banking

An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.  

Peek Inside: Sound Credit Union’s Marketing Department

See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what  

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus  

When Customers Seek Help on Twitter, Banks Fall Short

Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved  

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Fees have become a central competitive lever, but balancing fee income and profitability against angry consumers can be tricky business.  

Bank’s Innovative Charity Website Signals New Era in Community Giving

A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board  

Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust

Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s  

The Nominees For Oscars In The Financial Industry Are…

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.  

Financial Firm Green Lights Social Media For All 1,000 Employees

An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites  

Your Insights & Quotes Needed: In-House Marketing, Creativity, Ad Agencies

Want to get quoted by The Financial Brand? Here's your chance. Your insights are needed for a few potential stories  

Does Creativity Stand A Chance At Credit Unions?

As an in-house creative person at a credit union, you don’t get much variety. When all your ideas have to  

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own  

What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.  

State of Bank & Credit Union Marketing In 2012

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling  

By The Numbers: Stats for The Financial Brand in 2011

The Financial Brand has attracted over 600,000 financial marketers who have read more than 2 million articles. The site grew  

Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.