Financial Marketers Must Focus On Downward Trend In Overdrafts

Overdraft income is down for the second year in a row, and fewer consumers are incurring fees less often. To  

Citi Bikes

Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or  

In Brief: Savings Lottery » To Branch, Or Not To Branch?

Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in  

Survey Shows Americans Ready For Digital Wallets In A Cashless Society

Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is  

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many  

Targeting Gen Y: Rich Opportunities With Direct Marketing

By segmenting your youth marketing initiative into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic  

Peek Inside: Marketing At Australia’s Orange Credit Union

This small Aussie credit union sole marketing person doesn't have time for social media. They get the most results from  

Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner  

Customer Service Champs: JD Power Ranks U.S. Retail Banks

This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest?  

Checks Die While Online Thrives, But Gen-Y Still Use Branches

A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.  

In Brief: Postage Hike | Shrinking Branches | Social Ads

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run  

Bank Gives Free Mercedes Benz For $1 Million Deposit

A Florida bank's revolutionary CD promotion delivers instant gratification -- in the form of a new Benz -- as part  

Marketers Must Stress Security Of Mobile Banking Channels

When marketing mobile services, you must address people's fears by stressing security features. Security concerns are the #1 hot button  

Is It Time For You To Rebrand?

The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level,  

Can You Help Catch This Credit Union Voyeur?

This disturbing and controversial article about a credit union employee secretly filming women's toes illustrates why HR policies may need  

Mythbusting For Financial Marketers: Email Isn’t Dead

Many financial executives mistakenly believe email is not reliable, it's dangerous, it's difficult to manage, it’s not effective, and it's  

Peek Inside: Tropical Financial’s In-House Marketing Department

This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How  

Mobile Banking Set To Explode, Here’s What Marketers Need to Know

Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.  

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  

In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop

Credit union assets top $1 trillion in the US... An insider's satirical look at life inside Bank of America... Citi