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Creative Advertising

Regions Bank Hopes Consumers LOVE to SAVE

Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite. "SAVE WITH REGIONS"…

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Beneficial Ads Push 3rd-Party Spending Analyzer

In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people "What would you do if you knew where your money was going?"…

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HSBC Takes Over a NYC Park With Its ‘Soapbox’

Last October, HSBC debuted its "Different Values" campaign in a bold series of print ads -- 17 in total -- in New York magazine. The launch was an unprecedented media deal for…

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BofA Feels Bullish With New Ads

Normally when a company like BofA makes a big acquisition, it's eager to tout the triumph in a big ad campaign. Not the case with its acquisitions of Countrywide and Merrill Lynch.…

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Fifth Third: Major Hispanic Marketing Campaign in 2009

"The Hispanic market is a key growth segment for Fifth Third Bank." — Larry Magnesen Fifth Third SVP/CMO Fifth Third has undertaken a full-scale campaign targeting a key strategic segment to the…

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The ‘Colorful Solutions’ of Norway Business Banking

Norway Savings Bank has created a series of "colorful" broadcast and print advertising targeted at Norway's small business customer base. The ad campaign includes six television and corresponding six print ads with…

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HSBC ‘Different Points of Value’

HSBC has been positioning itself as the "worldwide local bank" for a while now. They are a bank that takes pride in understanding the subtleties of cultural differences. Last year, they introduced…

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Creative Showcase: Tongue Papercuts, Money Lovin’

BofA Online Banking Billboards These aren’t recent, but they are great. Bontrust – “Increase in Currency (Money Love)” "Mommy, where do little dollar bills come from?" Abe Lincoln stars as the philanderer…

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Fun, Summery Loan Promo and Scooter Giveaway

In TFCU's summer promotion, Get Going, the credit union is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card.…

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Creative Showcase: Ally TV, Loans Gone Wild

Ally Bank The Financial Brand already wrote about GMAC rebranding its bank as Ally, But dang, these TV ads are funny. You'll want to watch them more than once: "Pony," "Truck." [youtube]f4TVRPvFGt0[/youtube]…

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‘Fair Fees,’ Brought to You by ING DIRECT

The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over big bank fees. The project, built around…

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USAA Defines What It Isn’t in Massive Ad Campaign

Usually known for its understated and reserved approach to marketing, USAA is going on the attack in its latest ad campaign, reportedly the largest ever for the member-based financial organization. The campaign…

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Two Squirrels Go Nuts for First Tech Credit Union

[youtube]GCbGha_xG0k[/youtube] "Chuck & Leroy" Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech Fans. The credit union worked up…

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Three Years’ Results in Two Days

How does $35 million in deposits and 800 new members sound? That's what Advantis Credit Union just did... in two days. A recent grand opening sales event helped fuel one of the…

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Bank Woos Small Businesses with Free Marketing

FirstBank in Denver is getting serious about going after small business customers. The bank is running free 14' x 48' billboards for some of its smallest banking customers -- babysitters, piano teachers…

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A Great Campaign That Raises a Question of Social Media Ethics

Anyone with a dry sense of humor will love the "I Love Fees" campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada's big five banks…

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Creative Showcase: Matters, Jet Ski, Testimonials

United FCU - "Matters" Ads The Financial Brand wrote about United FCU's Gen-Y program 'Matters' a few weeks ago. Here's some offline media -- a pair of print ads. The one on…

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Creative Showcase: Cool Website, Dump Your Bank, Power of Un

Progress Bank - Website Isn't this one of the more simple and interesting websites you've seen for a financial institution? Colorado United Credit Union - "Dump Your Bank" A microsite that explains…

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Creative Showcase: No Jets, Stork, Brownie Points

1st Bank - No Jets, Just Plane Immediately before the Colorado Rockies play their home opener today, a biplane will tow a 30’ by 115’ about 1,000 feet above Coors Field. The banner…

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How to Choose the Right Ad Agency

Here are 13 tips and things to consider when picking an ad agency partner for your financial institution. Please feel free to add additional criteria and considerations in the comments below. 1.…

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