Advertising Archive

This Credit Union Bulldogs the Competition…Literally

USA Fed is using a tough-but-loveable bulldog to take aim at "fat cat" bankers. Spike, the $700-milion CU's new "spokesdog," encourages non-members to join the credit union and enjoy special offers. In…

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Merged Bank Uses Guerilla Tactics to Launch New Brand

"What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store." -- Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the…

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How One Bank Spun Its TARP Money

"We are pleased that we have been selected to participate in this voluntary program." -- D. Michael Jones President and CEO Banner Corporation Recently, Banner Bank in the Pacific Northwest got an…

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Financial Services Ad Spending Drops 10% in 2008

Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant cuts, with presumably more to come in…

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Beneficial Bank’s Brand Campaign is “Starting Now”

Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme "Starting Now." The campaign includes two TV spots, new brochures, branch posters, print and outdoor…

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BofA transit ads: NYers complain in them, about them

Bank of America recently introduced a new offer to New Yorkers. For every $100 they spend on public transit with their BofA bank cards, Bank of America will pay them $10. Sounds…

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Westpac Rolls Out Free Checking with “Truth Pod”

Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into the unbranded booth were asked what annoyed…

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SunTrust: “Live Solid. Bank Solid.”

Earlier this week, SunTrust Bank unveiled a new brand tagline and marketing campaign focused on savings. The "Live Solid, Bank Solid" campaign speaks to what the bank describes as "a new era…

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This Bank’s Brand Ads Are Out of Control

These brand ads for Continental Bank in Wisconsin encourage people to get a firm grip on their financial situations. Each ad relies on a carefully-crafted custom photo where someone is wrestling --…

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[This Post Is Encrypted for Your Protection]

A print ad obscures all the text with asterisks to highlight the banks' encryption capabilities. "We found we didn't have a brand. People were generally confused about what it is we offer."…

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Consumers Hate This Ad (But They Remembered It)

Earlier this year, Commonwealth Bank in Australia was harshly criticized for hiring a U.S. ad agency. It didn't matter that the agency was world-famous Goodby, Silverstein & Partners, people down under were…

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Beware of VelociMergers and Bully Mammoths

Hampden Bank's campaign, called "Evolved," portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like the "VelociMerger," "Bureaucradon" and the "Bully Mammoth."…

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Pancakes = Opportunities + Optimism

[youtube]7mwT-aSQY5g[/youtube] "No matter how long the night has been, there's always breakfast. This is America. The sun comes up and we get a fresh start." -- BofA's 'Pancakes' Bank of America's current…

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Meltdown Marketing: Ads from October

October 2008 was one of the roughest ever for the financial industry. Now that October has passed (and thankfully so), let's take a minute to look at some of the ads banks…

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How Big Is BofA’s Marketing Budget?

BofA's annual marketing budget is $2 billion.

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KeyBank Says ‘Money Needs Attention’

"Money creates money concerns. And genuine attention to money helps eliminate them." That's the underlying premise behind Key Bank's latest brand ad campaign, "Money Needs Attention." The campaign includes print, TV and…

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WaMu: “A trillion dollars! Whoo hoo!”

Here's a new print ad running in WaMu markets that, considering the situation, is pretty darn good. The ad's copy reads: "WaMu has a bright new future, thanks to the stability of…

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harris-mr-wonderful

Harris Bank Says It’s ‘Here to Help’

Harris Bank recently unveiled a new branding campaign to drive home the bank’s "here to help" message, a slogan the bank has used for the past two years. Harris expects to reach…

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Bank Runs “Trust Us” Ad One Day, Fails the Next

On Thursday, September 4, an ad from Silver State Bank asked, "Why do so many of Nevada's strongest businesses trust Silver State Bank?" The answer? “Security” and “protection.” The next day, the…

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Welcome to Blingola

"Welcome to Blingola," an imaginary world where everyone has "all the happiness in the world," courtesy of their Virgin Money credit cards. With headlines like "The land of milf and honeyz," you're…

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