Last chance! Only a few days left to register for The Financial Brand Forum 2017 and save! Hurry, ends Dec. 9th!   REGISTRATION INFO

Creative Advertising Archive

ING DIRECT Ads Star Naked, Creepy Ape

A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.

More

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.

More

Goldman Ads Can’t Kill ‘Vampire Squid’ Image

Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?

More

Credit Union Ads Admit Two-Pronged Truths

A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.

More

Bromides and Dead Icons Won’t Fix UBS Brand

In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown. But that year, the bank also became…

More

Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…

More

Unbanking

What is “unbanking?” It's a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials. Some use “unbanking” as a conceptual platform…

More

Creative Showcase: Optical illusions, Hairy Car, Cloning…

A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa - Fixed But It Moves What a visually clever way to…

More

Wanted: Vice President of Unbanking

Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex,…

More

Bank Bashing Ads Tell People What They Don’t Get

TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks. No frustration. No excuses. No hidden fees.…

More

Creative Showcase: Sign Spinner, Bank Bashing, More…

A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank - Sign Spinner If you must hire human billboards, at…

More

Capitec Pays $5,000 Bounty for Crowdsourced Ad

In March 2010, Credit Suisse named Capitec as one of the “Great Brands of Tomorrow” -- the only brand in Africa on the list. Capitec posted a creative brief on Idea Bounty,…

More

First Tech Gets Even More Squirrely

Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In…

More

In Depth: Fort Worth Community Promo Campaigns

In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the "You're Worth More" positioning was to differentiate Fort…

More

Citi’s Women of ‘Women & Co.’

Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new campaign that focuses on “women with rising financial influence,” the bank said.…

More

Creative Showcase: ANZ, ATM Overhaul, Money Shot

A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need to view the article at the website…

More

Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13 videos. There are really a lot of…

More

Teacher to Win One Year’s Rent From Credit Union

OnPoint Community Credit Union, based in Portland, Oregon, is looking to honor the area’s top educators with The OnPoint Prize for Excellence in Education (http://www.onpointprize.com). One Educator of the Year will have…

More

March Madness: The Do’s and Don’ts

Every Spring, financial marketers across the U.S. wonder how they can tap into the fervor the NCAA's “March Madness”  college basketball tournament. But there’s a right way and a wrong way to…

More

ANZ Promises It Isn’t Rude and Cranky

Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the rude, cranky, deceptive and dismissive bank manager…

More