Referrals are vital to growing your financial institution. Learn what makes consumers want to refer.   Get The FREE Report

Creative Advertising

bank_of_the_west_go_west_poster

Creative Inspiration: Musical Bus Stop | Airport Stunts | Sneaky Banana

A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.

More

locals_only

Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.

More

bofa_logo

Can Advertising Save BofA’s Battered Brand?

If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA do instead?

More

academy-awards

The Nominees For Oscars In The Financial Industry Are…

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.

More

Black+Friday+Hot+Deal+Header+Image101

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.

More

ally_bank_nonsense_hero_1

No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.

More

vermont_matters_posters

Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw

Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions around the world.

More

nab_guerilla_hero

Bank Has Fun With Series Of Creative Guerilla Stunts

NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.

More

four_leaf_clover

Bash Banks With Limerick Style and Win a Trip to the Irish Isle

A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.

More

commonwealth_bank_3d_augmented_reality_hero

Interactive 3D Ad Brings Bank’s Virtual World to Life

Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.

More

diamond

Best of Credit Union 2011 Diamond Award Winners

A collection of 14 terrific projects -- everything from word magnets to microsites.

More

ing_billboard_hero

Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

More

the_singer_xmas

The Singer

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.

More

asb_hero

Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.

More

anger

Do Irritating Ads Work Better Than Funny, Entertaining Ones?

People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.

More

Avatar Star Search: Create a Character for Bank’s Next TV Ad

Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.

More

BubbaLuvs That Credit Union SupaFan Promotion

The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.

More

Hello. I’m the New ASB

A casual tone and conversational personality are at the center of this banana yellow bank brand.

More

If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?

Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.

More

ING DIRECT Ads Star Naked, Creepy Ape

A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.

More