Advertising Archive

The Ugly Downside of Bank Bashing Ads

If financial marketers spend enough time telling people their industry sucks, consumers will believe it.

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Update: Wells Fargo + Wachovia Transition Ads

Here's the latest from Wells Fargo as they continue to rollout marketing that addresses their merger with Wachovia. What's interesting about the first two TV spots ("College" and "Dog Rescue") is that…

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Creative Showcase: A Blast From the Past

In honor of the new season of Mad Men (season three starts Sunday, August 16), here's a showcase of financial ads from yesteryear. The ads come from a different world than we…

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Regions Bank Hopes Consumers LOVE to SAVE

Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite. "SAVE WITH REGIONS"…

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Beneficial Ads Push 3rd-Party Spending Analyzer

In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people "What would you do if you knew where your money was going?"…

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HSBC Takes Over a NYC Park With Its ‘Soapbox’

Last October, HSBC debuted its "Different Values" campaign in a bold series of print ads -- 17 in total -- in New York magazine. The launch was an unprecedented media deal for…

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BofA Feels Bullish With New Ads

Normally when a company like BofA makes a big acquisition, it's eager to tout the triumph in a big ad campaign. Not the case with its acquisitions of Countrywide and Merrill Lynch.…

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Fifth Third: Major Hispanic Marketing Campaign in 2009

"The Hispanic market is a key growth segment for Fifth Third Bank." — Larry Magnesen Fifth Third SVP/CMO Fifth Third has undertaken a full-scale campaign targeting a key strategic segment to the…

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The ‘Colorful Solutions’ of Norway Business Banking

Norway Savings Bank has created a series of "colorful" broadcast and print advertising targeted at Norway's small business customer base. The ad campaign includes six television and corresponding six print ads with…

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HSBC ‘Different Points of Value’

HSBC has been positioning itself as the "worldwide local bank" for a while now. They are a bank that takes pride in understanding the subtleties of cultural differences. Last year, they introduced…

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Fun, Summery Loan Promo and Scooter Giveaway

In TFCU's summer promotion, Get Going, the credit union is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card.…

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USAA Defines What It Isn’t in Massive Ad Campaign

Usually known for its understated and reserved approach to marketing, USAA is going on the attack in its latest ad campaign, reportedly the largest ever for the member-based financial organization. The campaign…

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Two Squirrels Go Nuts for First Tech Credit Union

[youtube]GCbGha_xG0k[/youtube] "Chuck & Leroy" Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech Fans. The credit union worked up…

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Bank Woos Small Businesses with Free Marketing

FirstBank in Denver is getting serious about going after small business customers. The bank is running free 14' x 48' billboards for some of its smallest banking customers -- babysitters, piano teachers…

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A Great Campaign That Raises a Question of Social Media Ethics

Anyone with a dry sense of humor will love the "I Love Fees" campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada's big five banks…

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How to Choose the Right Ad Agency

Here are 13 tips and things to consider when picking an ad agency partner for your financial institution. Please feel free to add additional criteria and considerations in the comments below. 1.…

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Barclays Has Fun with ‘Water Slides’

To promote its new contactless payment technology, Barclaycard made a TV spot featuring a fantasy water slide. Conceived by creative agency Bartle Bogle Hegarty and shot in São Paulo, the TV spot…

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More Proof that PR Overpowers Financial Ads

More proof that PR is overpowering financial advertising messages comes from -- of all places -- Nielsen, the TV ratings people. Understandably and quite predictably, Nielsen set out to prove that financial…

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These Ads Might Piss Off Federal Regulators

Last week, The Financial Brand wrote about how the FDIC and the NCUA are cracking down on financial institutions that attack the safety or soundness of any financial institution (or category of…

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Intentionally Left Bank

"Intentionally left bank," is the only thing Seattle Metro Credit Union's billboard says. How many financial institutions run billboards that look this uncluttered? (Note: This is actually a full-color photo. That's what…

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