A portfolio of financial advertising ideas -- the good, bad and inspiring -- including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions around the world.
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.