Referrals are vital to growing your financial institution. Learn what makes consumers want to refer.   Get The FREE Report

Creative Advertising

bank_of_america_portraits

BofA Campaign Takes First Step On The Road To Redemption

In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?

More

bye_bye_bank_rage

Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

More

becu_share_the_love

Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

More

nebraska_bank_of_commerce_ad_preview

Advertising Clinic: Transforming Weak Bank Ads Into Strong Performers

Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.

More

the_creative_brief

8 Steps to Crafting Killer Creative Strategies

Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.

More

helm_mailer

Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

More

td_bank_king

TD Tells Customers To ‘Bank Human’ With Lollipops And Pens

TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.

More

holding_baby_hands

5 Stock Photography Trends In Banking

How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.

More

youtube_tv

Retail Banking Videos On YouTube: Weird, Wacky & Wonderful

The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.

More

cues_credit_union_campaign_award_winners

Best of Credit Union Marketing Reflected In CUES Golden Mirrors

Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing.

More

community_southern_bank_ant

Campaign Q&A: The Bigger The Bank, The Smaller The Customer

Community & Southern Bank's ad agency answers questions about its brand advertising campaign that mocks big banks for treating customers like piddling little peons.

More

commonwealth_bank_can

Commonwealth Bank’s Olympic Bomb Hoax Ad Blows Up In Its Face

The Aussie bank is forced to apologize after pulling an online ad depicting a bomb hoax outside an Olympic venue.

More

we_vs_you

We vs. You? What Works Better In Bank Advertising

A study by the Stanford Graduate School of Business compares the effectiveness of pronouns "we" vs. "you" in bank advertising.

More

enter_to_win

Marketing Clinic: Handling Lengthy Sweepstakes Disclosures

Do you have to run that nasty, 3-page contest disclosure everywhere -- even on a postcard? Or can you just say, "See branch for details?"

More

macu_2012_awards_preview

Creative Inspiration: Best of Canadian Credit Union Marketing

See nine of the best examples from this year's 74 MACU award-winners, honoring the best marketing in the Canadian credit union industry.

More

commonwealth_bank_cant_teaser

Problems Plague Bank’s Big Teaser Campaign

Commonwealth Bank's latest campaign combines teaser ads with motivational poetry, but some consumers are choking on the message.

More

adwords

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

More

unlike_your_bank_icon

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?

More

youtube_icon

Best of Bank Marketing On YouTube

Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.

More

mid_minnesota_fcu_annual_report

Best Of Credit Union Marketing: CUNA Diamond Award Winners 2012

A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!

More