Advertising Archive

Hello. I’m the New ASB

A casual tone and conversational personality are at the center of this banana yellow bank brand.

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If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?

Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.

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ING DIRECT Ads Star Naked, Creepy Ape

A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.

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Goldman Ads Can’t Kill ‘Vampire Squid’ Image

Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?

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Credit Union Ads Admit Two-Pronged Truths

A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.

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Bromides and Dead Icons Won’t Fix UBS Brand

In 2008, private banking giant UBS (formerly Union Bank of Switzerland), like pretty much every other bank on earth, was slammed by the subprime meltdown. But that year, the bank also became…

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Unbanking

What is “unbanking?” It's a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials. Some use “unbanking” as a conceptual platform…

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Bank Bashing Ads Tell People What They Don’t Get

TruMark Financial Credit Union makes it very clear what the people of Pennsylvania shouldn’t expect from the $1.2 billion financial institution: No credit card tricks. No frustration. No excuses. No hidden fees.…

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Capitec Pays $5,000 Bounty for Crowdsourced Ad

In March 2010, Credit Suisse named Capitec as one of the “Great Brands of Tomorrow” -- the only brand in Africa on the list. Capitec posted a creative brief on Idea Bounty,…

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First Tech Gets Even More Squirrely

Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In…

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Citi’s Women of ‘Women & Co.’

Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new campaign that focuses on “women with rising financial influence,” the bank said.…

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Ally Irritates Kids (and Bankers) with More Spots

Ally Bank has added two more TV spots to its wildly popular ad campaign that subjects unsuspecting kids to the evil whims of a fictional-yet-no-less-diabolical market researcher. The latest spots add a…

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GEICO’s Crazy Ad Strategy Breaks the Rules

"People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand." -- The Martin Agency, about its GEICO ads GEICO uses more branded characters at one…

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The Ad Ally Would Run If It Was Really Honest

When Ally Bank was borne from the ashes of GMAC earlier this year, the bank's CMO told us that "talking straight" is one of the three principles at the heart of the…

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BofA Shifts $40M Campaign From Brand to Products

Bank of America is shifting its ad focus from brand to products in a $40 million ad campaign for Q4. The campaign uses straightforward demonstrations to show how simple banking is at…

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Bank Squeezes Over 500+ Customers Into These Clever Ads

1st Bank in Denver wants everyone to know they care about small businesses. To make the point, the bank has bought rotating, backlit displays at waiting areas in Denver's airport, showcasing business…

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HSBC Microsite: ‘Join the Values Conversation’

HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section. The ValuesSoapBox.com (below) publishes people's comments on…

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The Ugly Downside of Bank Bashing Ads

If financial marketers spend enough time telling people their industry sucks, consumers will believe it.

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Update: Wells Fargo + Wachovia Transition Ads

Here's the latest from Wells Fargo as they continue to rollout marketing that addresses their merger with Wachovia. What's interesting about the first two TV spots ("College" and "Dog Rescue") is that…

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Creative Showcase: A Blast From the Past

In honor of the new season of Mad Men (season three starts Sunday, August 16), here's a showcase of financial ads from yesteryear. The ads come from a different world than we…

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