Advertising Archive

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Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

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Advertising Clinic: Transforming Weak Bank Ads Into Strong Performers

Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.

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8 Steps to Crafting Killer Creative Strategies

Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.

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Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.

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TD Tells Customers To ‘Bank Human’ With Lollipops And Pens

TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.

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5 Stock Photography Trends In Banking

How are financial institutions building their brands through imagery? Here are five of the main trends Getty Images has tracked across North America and Europe.

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Campaign Q&A: The Bigger The Bank, The Smaller The Customer

Community & Southern Bank's ad agency answers questions about its brand advertising campaign that mocks big banks for treating customers like piddling little peons.

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We vs. You? What Works Better In Bank Advertising

A study by the Stanford Graduate School of Business compares the effectiveness of pronouns "we" vs. "you" in bank advertising.

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Problems Plague Bank’s Big Teaser Campaign

Commonwealth Bank's latest campaign combines teaser ads with motivational poetry, but some consumers are choking on the message.

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Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

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Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?

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Best Of Credit Union Marketing: CUNA Diamond Award Winners 2012

A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!

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Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.

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Can Advertising Save BofA’s Battered Brand?

If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA do instead?

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No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.

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Bank Has Fun With Series Of Creative Guerilla Stunts

NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.

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Interactive 3D Ad Brings Bank’s Virtual World to Life

Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.

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The Singer

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.

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Do Irritating Ads Work Better Than Funny, Entertaining Ones?

People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.

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