The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
TD says it’s “time to bank human again.” What does that mean? Free pens and lollipops? The campaign seems innocuous, but it raises awkward questions for the bank's "convenience" brand.
Community & Southern Bank's ad agency answers questions about its brand advertising campaign that mocks big banks for treating customers like piddling little peons.
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
A huge visual showcase with over 30 of this year's award winners -- Most Edgy, Best Use of Humor, Best TV, Best Direct Mail and more!
Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.