Advertising Archive

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Why You Need to Visit Your Ad Agency More Often

Before you hire any ad agency or design firm, you should visit their offices in person first… then keep coming back again and again.

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10 Clues You Need An Online Advertising Tune-Up

How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.

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Bank Hopes Green Chairs Are ‘A Good Fit’ With Customers

Associated Bank's brand campaign features green chairs, customer testimonials, a celebrity endorsement from Aaron Rodgers, and a new tagline.

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6 Common Advertising Mistakes Banks Make

Here are six reasons banking ads don't work, and how you can avoid them.

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Would You Have Approved This Ad?

Branding is built on differentiation. Differentiation takes courage. Here's a gut-check exercise for financial marketers.

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Who Says Banks Don’t Have a Sense of Humor? Even When They’re Robbed

After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.

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Credit Union Pivots Its Marketing Message With New ‘Joe Grow’ Spokesman

Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."

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Can Consumers Who Fear Online Banks Be Convinced to Try Them?

The latest ads from Ally attack consumer skepticism and debunk common misconceptions consumers may have about the bank's branchless model.

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Bacon = Bad Ass Checking from One Nevada

A new campaign from One Nevada is so edgy, it flirts with the edge of social decency. But did they cross the line?

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Best of Credit Union Marketing Reflected in 2013 Golden Mirror Awards

10 of the credit union industry's best marketing campaigns from last year, including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’

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8 Do’s and Don’ts for More Effective Ad Campaigns

Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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Just How Fun and Creative Can Canadian Credit Unions Be?

Look at what those affably fun Canucks have been up to in the last year -- a dozen breakout marketing projects from credit unions in 2013.

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First Direct Is The Platypus of Banking

First Direct looks to reignite its status as one of the UK’s favorite challenger brands with a TV commercial starring earth's most bizarre animal. Watch it here.

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10 Tips For Killer Headlines

Sharpen your headline writing skills with this handy how-to guide for financial professionals. (Bonus: Cheat sheet with 300+ words to jump-start your creativity.)

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Ad Campaign From Eastern Bank Puts ‘You First’

These well-written ads suggest the bank respects the responsibilities and ideals consumers in today's scattered and frenetic world take seriously.

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Credit Union Glues Thousands Of Pennies To Billboard, Makes Awesome Mural

Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.

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25 Banking Billboards Reviewed: The Good, Bad & Ugly

The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.

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Advertising Clinic: 6 Tips For Better Banking Billboards

It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.

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BofA Campaign Takes First Step On The Road To Redemption

In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?

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