Internal data, transparency and cross-selling are critical themes that should be driving financial marketers' digital ad strategies.
Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.
Unity One Credit Union woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.
Associated Bank's brand campaign features green chairs, customer testimonials, a celebrity endorsement from Aaron Rodgers, and a new tagline.
After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.
Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."
The latest ads from Ally attack consumer skepticism and debunk common misconceptions consumers may have about the bank's branchless model.
10 of the credit union industry's best marketing campaigns from last year, including a fun ‘Rubber Duck Derby’ and a crazy ‘Vampire Survival Guide.’
Look at what those affably fun Canucks have been up to in the last year -- a dozen breakout marketing projects from credit unions in 2013.
Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.