Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.
The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.
Internal data, transparency and cross-selling are critical themes that should be driving financial marketers' digital ad strategies.
Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.
Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.
Unity One Credit Union woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
CharterBank saw two new Gen Y marketing concepts live for the first time at the Forum 2014. Which one would you have picked?
Associated Bank's brand campaign features green chairs, customer testimonials, a celebrity endorsement from Aaron Rodgers, and a new tagline.
Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.
After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.
Grow Financial shifts from marketing its name change to a new multi-year campaign anchored by an ordinary spokesdude named “Joe Grow."