Creative Advertising Archive
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.
Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.
The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.
Internal data, transparency and cross-selling are critical themes that should be driving financial marketers' digital ad strategies.
Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.
Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.
Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.
Unity One Credit Union woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
CharterBank saw two new Gen Y marketing concepts live for the first time at the Forum 2014. Which one would you have picked?
Associated Bank's brand campaign features green chairs, customer testimonials, a celebrity endorsement from Aaron Rodgers, and a new tagline.
Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.