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Creative Advertising Archive

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Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.

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What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)

Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.

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10 Tips to Tighten Your Writing

Whether you're a banking exec or a professional copywriter, every word counts. Here are 10 ways you can make your writing more effective.

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The Best of Credit Union Marketing: Cool, Classy & Creative

The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.

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3 Digital Advertising Tips for Financial Marketers

Internal data, transparency and cross-selling are critical themes that should be driving financial marketers' digital ad strategies.

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Creative Showcase: Fresh Marketing Concepts in Banking

Here are a dozen advertising, marketing and branding projects from financial institutions around the world. Includes 22 photos.

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6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.

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Christmas for Financial Marketers

Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.

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Credit Union’s Love of BACON Spawns Bank Spanking Campaign

Unity One Credit Union woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.

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20 of The Coolest Branded Vehicles in Banking

Branded vehicles can be used for many purposes — remote branches, community events, doorstep banking, or to 'drive' brand awareness.

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Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.

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Bank Marketing Meets Reality TV: Which Concept Would You Choose?

CharterBank saw two new Gen Y marketing concepts live for the first time at the Forum 2014. Which one would you have picked?

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Why You Need to Visit Your Ad Agency More Often

Before you hire any ad agency or design firm, you should visit their offices in person first… then keep coming back again and again.

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10 Clues You Need An Online Advertising Tune-Up

How can you tell if your online advertising needs a tune-up? Here are 10 clues that your financial institution's strategy needs some love.

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Bank Hopes Green Chairs Are ‘A Good Fit’ With Customers

Associated Bank's brand campaign features green chairs, customer testimonials, a celebrity endorsement from Aaron Rodgers, and a new tagline.

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6 Common Advertising Mistakes Banks Make

Here are six reasons banking ads don't work, and how you can avoid them.

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Sales & Marketing Lessons for Financial Institutions From the Retail Sector

Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.

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The World’s First ATMs for the Gay Community

ANZ transformed ten of its cash machines, turning them into bedazzling ‘GAYTMs’ to help celebrate a big annual bash in the LGBT community.

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Would You Have Approved This Ad?

Branding is built on differentiation. Differentiation takes courage. Here's a gut-check exercise for financial marketers.

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Who Says Banks Don’t Have a Sense of Humor? Even When They’re Robbed

After a bandit made off with $26,000 of Idaho First's money, the bank ran this hilariously brilliant ad — brand advertising at its best.

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