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Site Traffic & Reader Stats

Since The Financial Brand was launched in 2008, millions of financial marketers have visited the site, reading over 15 million articles along the way.

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Site Stats
2016
(Actual)
2017
(Projected)
Unique Visitors 1.5 million 1.65 million
Total Pageviews 3.2 million 3.6 million

So far this year, the top-performing ad on the site generated 2,179 clicks in just 30 days.

Advertise on The Financial Brand and your ad could be seen over 350,000 times by 150,000+ unique financial executives every month. That means someone in the banking industry could see your ad once every 8 seconds, 24 hours a day — that’s over 10,000 times a day. Annual advertisers can generate 10,000+ visits to their website in a single year.

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Reader Engagement

  • 17,000 readers return to the site at least every other day.
  • Over 50,000 readers visit The Financial Brand at least once every week.
  • There are more than 3,600 articles in The Financial Brand’s archive.
  • Articles on the site are read an average of 2,946 times each.
  • The top two articles have generated over 150,000 pageviews… each.
  • There are over 20,000 active subscribers to The Financial Brand’s weekly eDigest newsletters.

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