Webinar: Turbocharging Landing Page Success: Leveraging Advanced Analytics and AI Tools
How can you optimize your landing pages for success? By harnessing AI-led solutions to deliver seamless, personalized user experiences.
Data and Advanced Analytics: A Key to Survival
Financial institutions struggling to keep up with the innovations needed to compete in Covid-19 should pursue data analytics technologies, says MX's Ryan Caldwell and Brandon Dewitt.
Advanced Analytics And The Future of Digital Lending
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.
The Power of Advanced Analytics in Banking
Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.
How Advanced Data Analytics Can Make Credit Decisions More Inclusive
How can banks and other lenders extend credit access to a larger share of the population safely and efficiently? Data and technology make it possible.
Five Advanced Data Analytics Strategies for Financial Marketers
Banking providers can't survive without an advanced data analytics program leveraging rich consumer insights across the entire organization.
Intelligent Analytics: The New Frontier in Robust Landing Page Design
A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.
Conquering the ‘Last Mile’ of Data and Analytics Transformation
There's a "last mile" of data utilization that banks and credit unions are failing to finish. This can make data investments pointless, says Segmint's senior sales engineer Greg Spencer.
Banks Failing to Use Data Analytics to Build Customer Loyalty
Personalization strategies not only support improved results in customer acquisition and cross-selling. They are now a basic expectation.
Digital Banking Transformation to Focus on Channels & Analytics in 2022
Banks and credit unions will need to modernize back-office processes to complete the journey to becoming digital-first institutions.
The Power of Data, Analytics and the Cloud in Bank Marketing
The marketing industry has some new terms circulating: the cloud, data analytics, digital transformation. But just how do these affect the customer journey in banking? Hear from Deluxe's division president of card solutions Garry Capers to learn more.
Better Service in Banking Begins with Deeper Data Analytics
Essential curiosity lies at the root of gathering data that helps banks develop strong prospects and personalize service for consumers.
Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.
Data Analytics Performance Gap Ruins CX in Banking
Financial marketers are failing to act on the need for improved data and advanced analytics in the new customer experience.
How Financial Marketers Can Move From Data Analytics Angst to Action
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question Officers.'
Data Analytics Pitfalls Banks and Credit Unions Must Avoid
Financial marketers face a perfect storm of oceans of data, a slew of new tools and high consumer expectations. Here's how to stay afloat.
3 Advanced Google SEO Strategies For Financial Marketers
It takes more than just good content to rank high in Google's search results. These tips will help you master the art and science of SEO.
How Banks Can Harness The Power of Data Analytics in Banking
Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to communications.
Insights, Analytics and Personalization in Financial Marketing
Personalization and context are more important than ever. That's where data analytics and business intelligence come in.
Achieving Advanced Financial Marketing Maturity
Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.
Is Predictive Analytics For Everyone? Or Just Megabanks?
Will everyone be able to harness the power of predictive analytics — including community banks — or just a privileged few?
Predictive Analytics: The Future of Financial Marketing
Predictive analytics combined with advanced digital delivery options can offer consumers financial solutions at the exact time of need.
