Promotions Archive
Bank’s Epic Everest Expedition Sets Mobile Banking World Record
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
New $100 Bill Coming – 11 Ways To Exploit This Rare Marketing Opportunity
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
ATM Hands Out Wads Of Cash To Nice People
An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?
Credit Union To Forgive Loans If World Ends
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.
Secrets To Success: Charity Cash Mobs For Financial Marketers
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
Savings Account Lotteries Spike Gains, Get Results
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
Marketing Clinic: Handling Lengthy Sweepstakes Disclosures
Do you have to run that nasty, 3-page contest disclosure everywhere -- even on a postcard? Or can you just say, "See branch for details?"
Honest Aussies Ambushed By Bank’s Elaborate Candid Camera Gag
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.
Citi Bikes
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Steal This Idea: Cash Mobs
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
Commonwealth Bank Opens ‘Vault’ on Facebook
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000 prizes.
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Coast Capital Makes Facebook Fans The Boss of Their Own Contest
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
9 Promotions Building Facebook Fans for Financial Institutions
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Singer
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
