This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
Do you have to run that nasty, 3-page contest disclosure everywhere -- even on a postcard? Or can you just say, "See branch for details?"
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000 prizes.
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.