Comments on: What Does Apple’s iPad Mean for Financial Marketers?

By: Teresa boardmn

Teresa boardmn — Fri, 21 May 2010 17:15:53 +0000

As a realtor I am finding that the iPad is best for client meetings and sharing inforamtion. I can’t write a contract on it but I can help buyers find a home. Besides it is just plain cool!

By: Zum Sonntag 5 Links zum abbiegen « Finance 2.0

Zum Sonntag 5 Links zum abbiegen « Finance 2.0 — Sun, 07 Mar 2010 16:47:29 +0000

[...] The Financial Brand: I pad means little for financial marketers [...]

By: Editor

Editor — Thu, 11 Feb 2010 00:48:52 +0000

Chris Skinner just posted this relevant reflection at his website:

"Interesting article in this week’s Marketing Magazine about mobile marketing. It tries to break open a few myths… Myth #1: Most people are using some sort of mobile internet device today. 76% of UK mobile users aged over 16 don’t access the internet on their mobile. Only 10% access the internet on their mobile daily and only 15% do so once a week. Myth #2: Most people are interested in using a mobile internet service 60% of UK mobile users aged over 16 claim to own a phone that can’t access the internet and, of those, only 30% are interested in getting an internet-enabled mobile phone. Myth #3: If they had the handsets, then usage will follow Of the 40% of mobile users who can access the internet 31% have never used an internet mobile service, 8% are lapsed users (they tried to use a mobile internet service but gave up) and 24% use a mobile internet service less than once a week. And there was me thinking everyone had an iPad these days."

By: Editor

Editor — Thu, 11 Feb 2010 00:47:30 +0000

Those are very valid points Phil.

By: Phil H

Phil H — Wed, 10 Feb 2010 23:56:25 +0000

A key consideration for any Financial marketer is the user experience on a touch device: Touch screen technology across many different devices (not just ipods / phones / pads) , and the increase in usage for browsing means web page design needs to cater for this “touch” interaction – a mouse click can have a margin of error of around 2 – 3 pixels. Depending on whether a finger, pen, stylus or thumb is used, margin for error can be a lot larger leading to the possibility of a poor user experience.

Large calls to action and plenty of whitespace around them, or serve different versions of a site for different devices.

By: Editor

Editor — Wed, 10 Feb 2010 17:43:46 +0000

Real innovation starts with the problem one is trying to solve, otherwise it’s the tail wagging the dog: “I have a solution…to something. But what problem can it solve?” In Apple’s case, they define the problem this way: eReaders are too small, laptops are too big. The solution, in iPad’s case, is only the slightest evolution of existing technologies; there is fundamentally nothing new about it.

New technologies, on the other hand, like the idea of mobile banking or the introduction of the internet, represent significant breakthroughs that require new ways of thinking about existing solutions while also presenting opportunities to develop new ones. The iPad is a mid-size mobile device. It’s a new flavor of existing gadgets, not a new technology.

Adoption rates of the iPad will give marketers a clear picture of how they should respond.

By: Johnathan

Johnathan — Wed, 10 Feb 2010 17:09:58 +0000

Normally I find a lot of what is written on The Financial Brand quite interesting and smart, but unfortunately I find myself very disappointed with this article. Dealing with several large financial institutions as clients on a daily basis, I think your statement “Bottom Line: Most financial institutions have more pressing technology concerns than worrying about how to respond to the iPad” was the approach that many in banking had when it came to mobile. And then banks waited, watched BofA take the lead, and then started following. If we spend time reviewing sources other than Mashable, we might realize that this Gen 1 version actually has some interesting implications for banking. Lets spend less time thinking about what it can’t do for banking and more time thinking about what it can’t do.

By: Pete Glyman

Pete Glyman — Wed, 03 Feb 2010 11:06:16 +0000

These things are going to everywhere. Office lobby’s, hospitals, FI branches. What’s really compelling is home use. This iPad is a computer for all. Moms, Grandmothers, Kids…this will replace in many cases the primary home computer. When my wife told me we should get 4 of them, one for each of us and one for each kid, I realized this is going to be huge.

By: Editor

Editor — Tue, 02 Feb 2010 16:08:51 +0000

iPods and iPads aren’t the same thing. iPods were a logical replacement for an existing and well-established product category, namely Walkmans. iPads are a gamble. Apple is hoping the iPad fills a need, but the need for this particular device is uncertain. Yes, the iPad is a cool device. The question remains: How well will it sell? Will it ever be adopted as widely as iPods?

Affordability is an issue. If you need to talk, you need an iPhone. If you want to listen to music, you need an iPod. If you want to do serious work on a computer, you need an iMac. And now, Apple apparently believes you need the iPad to spackle in the holes.

iPhone = $200 + service
iPod = $200 + songs
iMac = $1,500
iPad = $500

$2,400 to live the iLife is going to be too much for most people.

By: Brent

Brent — Tue, 02 Feb 2010 10:05:28 +0000

Hard to agree with this.

Who doesn’t have 3-5 iPods in the house already, and the first great big 20GB hard drive iPod and todays ones don’t have a lot in common. This is their first shot since Newton and it looks smooth. I agree with Geezo that we will make rich (dare I risk saying ‘fun’) apps for managing money that may change the interaction type and make a way to solve problems 1-4 in style.

Comm bank in Australia recently did a video of “the future” that basically looked like using an iPhone and iPad.

Anyway, we will be ready for it…

By: Jonas Feiring

Jonas Feiring — Mon, 01 Feb 2010 15:22:56 +0000

I think you are quite right, and that acting on your 4 point is exactly the right way to approach to the iPad (and other gadgets lurking around the corner).

Enhancing the online and mobile experience is what banks and financial institutions should be focusing on. (And iPad users will be among the key beneficiaries of this, as websites, mobile websites and iPhone Apps all work fine on the iPad.)