Comments on: Your Brand Isn’t What You Say It Is http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » UBS tries repairing its brand with ads http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/comment-page-1/#comment-9799 The Financial Brand » UBS tries repairing its brand with ads Mon, 13 Sep 2010 14:10:56 +0000 http://thefinancialbrand.com/?p=9732#comment-9799 [...] Reality Check: If you undermine people’s trust, the last thing they want to hear is a saccharine platitude. Trust is not built — nor restored — by words. Even apologies don’t work; they merely make forgiveness possible. Trust is built one way and one way only: by actions, over time. [...] [...] Reality Check: If you undermine people’s trust, the last thing they want to hear is a saccharine platitude. Trust is not built — nor restored — by words. Even apologies don’t work; they merely make forgiveness possible. Trust is built one way and one way only: by actions, over time. [...]

]]> By: Emily Schwartz http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/comment-page-1/#comment-4359 Emily Schwartz Mon, 01 Feb 2010 19:08:10 +0000 http://thefinancialbrand.com/?p=9732#comment-4359 I don;t think it's an "all or nothing" equation though. FInancial institutions can create the best brand experience in the world in their branches....but if they don't tell people about it through their marketing efforts, their "doing" is more ore less useless too. I think it;s a combo of doing and marketing that's the key. And let's face it.....customers are going to think something about your brand, one way or the other. Only makes sense to point them in the direction you want them to think. I don;t think it’s an “all or nothing” equation though. FInancial institutions can create the best brand experience in the world in their branches….but if they don’t tell people about it through their marketing efforts, their “doing” is more ore less useless too. I think it;s a combo of doing and marketing that’s the key. And let’s face it…..customers are going to think something about your brand, one way or the other. Only makes sense to point them in the direction you want them to think.

]]> By: Jeff Stephens http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/comment-page-1/#comment-4305 Jeff Stephens Sat, 30 Jan 2010 17:32:16 +0000 http://thefinancialbrand.com/?p=9732#comment-4305 Marketing does definitely play an important role, but until you "do," your marketing is just words and pretty pictures on paper. Anyone can say what they want in their marketing, but it's the way you demonstrate your brand with your actions that creates an experiential brand. In other words, marketing without "doing" is cosmetic BS. Marketing + "doing" is a strong brand. Marketing does definitely play an important role, but until you “do,” your marketing is just words and pretty pictures on paper. Anyone can say what they want in their marketing, but it’s the way you demonstrate your brand with your actions that creates an experiential brand. In other words, marketing without “doing” is cosmetic BS. Marketing + “doing” is a strong brand.

]]> By: Editor http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/comment-page-1/#comment-4304 Editor Sat, 30 Jan 2010 17:17:18 +0000 http://thefinancialbrand.com/?p=9732#comment-4304 I wouldn't say "marketing is not a good brand builder." It may not be the primary brand building tool, but I don't think any organization in any industry anywhere in the world can build a brand without marketing. I wouldn’t say “marketing is not a good brand builder.” It may not be the primary brand building tool, but I don’t think any organization in any industry anywhere in the world can build a brand without marketing.

]]> By: Jeff Stephens http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/comment-page-1/#comment-4303 Jeff Stephens Sat, 30 Jan 2010 16:38:00 +0000 http://thefinancialbrand.com/?p=9732#comment-4303 Thank you for italicizing the word "do" in the sentence "ultimately your brand is built by what you do." Doing is what branding is really all about, but "saying" is what marketing is focused on. That's why marketing is not a good brand builder. "Do" is at the center of the "prove the story" mantra we have for building experiential brands at CBC--you can "tell your story" all you want (and you should) but you can't stop there, you have to "prove" your story with the things you do. And prove it clearly, obviously and undeniably. Thank you for italicizing the word “do” in the sentence “ultimately your brand is built by what you do.” Doing is what branding is really all about, but “saying” is what marketing is focused on. That’s why marketing is not a good brand builder. “Do” is at the center of the “prove the story” mantra we have for building experiential brands at CBC–you can “tell your story” all you want (and you should) but you can’t stop there, you have to “prove” your story with the things you do. And prove it clearly, obviously and undeniably.

]]> By: Denise Wymore http://thefinancialbrand.com/9732/brands-are-built-through-actions-not-words/comment-page-1/#comment-4202 Denise Wymore Tue, 26 Jan 2010 18:18:49 +0000 http://thefinancialbrand.com/?p=9732#comment-4202 If you have a bad reputation (think Martha Stewart and Britney Spears) all the marketing in the world won't help you. Sometimes you need to do the right thing. Put some panties on before you leave the house, go to prison and knit a cape and for god's sake, put the kids in a car seat. Tiger? You listening? If you have a bad reputation (think Martha Stewart and Britney Spears) all the marketing in the world won’t help you. Sometimes you need to do the right thing. Put some panties on before you leave the house, go to prison and knit a cape and for god’s sake, put the kids in a car seat.

Tiger? You listening?

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