Comments on: Why Social Media Is A Fulltime Job

By: The Opportunity Cost of Social Media for Credit Unions – TMG Blog

The Opportunity Cost of Social Media for Credit Unions – TMG Blog — Fri, 18 Nov 2011 16:16:22 +0000

[...] Social media takes more time than you might think. A minimum of five hours per week is required to maintain each social media account, on top of the time it takes to create the accounts. If you’ve got a blog, Twitter and Facebook account, it could quickly surpass 20 hours per week. [...]

By: Reality Check 2.0: Social Media Myths & Facts | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 25 Jul 2011 17:25:55 +0000

[...] Why Social Media Is A Fulltime Job [...]

By: The Startling State of Social Media in Credit Unions | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 20 Apr 2011 13:28:44 +0000

[...] squat. As The Financial Brand noted back in 2010, if you’re going to take social media seriously, you probably need a new, full-time position. You can’t just put a few hours a week into social media and expect any kind of success. Just like [...]

By: Why Social Media Is a Waste of Time for Most Banks & Credit Unions : The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 03 Nov 2010 14:09:26 +0000

[...] pull it off. To find any success with social media, most financial institutions will need to create at least one new, fulltime position. For instance, just to run a simple blog, it will take someone — who is that? is it you? [...]

By: AZPRC | Its Only Twitter…Or is it?

AZPRC | Its Only Twitter…Or is it? — Thu, 25 Mar 2010 15:34:00 +0000

[...] goes to show that social media is a full-time job and requires a lot of time and energy for a company to use it appropriately. A recent study about [...]

By: Wie viel Social Media verträgt die Bank, wie viel Bank verträgt die Social Media Szene? « Social Banking 2.0 – Der Kunde übernimmt die Regie

Wed, 03 Mar 2010 07:39:02 +0000

[...] Quelle: http://thefinancialbrand.com/9444/social-media-requires-a-fulltime-position/ [...]

By: Ian

Ian — Tue, 26 Jan 2010 20:56:57 +0000

Denise,

I don’t have an “Ian fan page”…but I do have an Ian page… Jeff poses an interesting question on if the term “fan page” was a wise choice by FB… While I don’t think it is the best word choice, I think it works… I am a fan of a few businesses on Facebook, not all that I shop at, but only those I think are special…. The business owners made the pages and manage the content (some better than others). Up until now, as a consumer, I never thought twice about it being odd that they were creating a “fan page” for themselves.

It still doesn’t really bother me. Hey, someone’s got to do it!…We’re not all blessed to have fan clubs like Michael Jackson and the other mega celebrities. We’re got to do what we can to get our message out and sometimes that means taking the initiative.

Interesting posts here today. Thanks!

By: Luke Owen

Luke Owen — Tue, 26 Jan 2010 20:00:57 +0000

When all this first started creating buzz about a year or two ago, people thought they would throw a few sticks of dynamite in the water and wait for the fish to rise to the top. The problem is the water they’re throwing their ammo into is more like the Pacific Ocean versus a small pond. If your ammo (i.e. content) isn’t compelling, then all you do online is a waste of time. So when hiring this “social media manager”, make sure they know how to craft compelling content as well. The next problem is making sure the content remains compliant.

By: Denise Wymore

Denise Wymore — Tue, 26 Jan 2010 19:25:52 +0000

@JamesRobertWLay (not junior, now I know).

I would love to help credit unions with their social media efforts. I think it would be akin to a celebrity having a “handler.” Constantly gaging reactions to decisions made. You make a bad decision (like charging members to talk to a live person) it shows up on our radar (reputation). NPS could be your compass, social media is your telescope.

Oh, that was pretty good. I gotta go write that down…….

By: James Robert Lay

James Robert Lay — Tue, 26 Jan 2010 19:25:27 +0000

Thx for the note Jeffrey. My thought is that it is better to hold off on entering the social media waters than to jump off the deep end and possibly drown. Planning and strategy are a must.

By: Editor

Editor — Tue, 26 Jan 2010 19:10:57 +0000

James – Good point about utilizing a third-party social media partner.

Whether creating a new FTE or outsourcing, odds are that financial institutions do not have currently have the available manpower required to make a significant social media commitment.

By: James Robert Lay

James Robert Lay — Tue, 26 Jan 2010 18:52:03 +0000

What about the possibility of FIs outsourcing some of there SM efforts to a partner who is an expert in this stuff. We have seen some FIs we work with try to bring social media in house only to struggle (as social media seems to become the red headed step child) and end up asking for help. It takes a crap load of time to manage a blog and produce good content.

I preach all the time that while SM tools are free… there is a real investment of time to create and manage content. I find a lot of people just don’t get that.

In regards of the FB fan page, too many times there is a “Field of Dreams” mentality. If we build it… they will come. BS! Credit unions ask all the time what can we do to get more members on FB (only fans are employees and other CUs). I take a look at the page and it was a month since the last post that happened to be about the latest rate promotion. I then ask them… would you become a fan of your credit union if all they posted were promotional material once a month. Then you see it in their eyes that they are thinking and a light begins to click.
@Denise – nice use of the word of the day

By: Denise Wymore

Denise Wymore — Tue, 26 Jan 2010 18:15:28 +0000

Facebook created the page. USAA set it up but the fans made it legitimate.

By: Editor

Editor — Tue, 26 Jan 2010 18:13:10 +0000

Who created USAA’s fan page? USAA? Or the fans?

By: Denise Wymore

Denise Wymore — Tue, 26 Jan 2010 18:04:19 +0000

Shoot – I meant to say “an act of hubris” because that’s today’s word and I wanted to use it in a sentence.