WaMu fantasy TV ads.. “Whoo hoo!”
July 31, 2008 | Free Subscription
In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for real) after discussing the security of WaMu’s online banking.
Here’s another spot. In this one, a regular guy has a fantasy associating the bank’s offer of “free checks for life” with the experience of a roller disco.
Some people regard WaMu’s “Whoo Hoo!” campaign as nothing more than a shallow knockoff of a familiar Homer Simpson expression. But you have to admit, these spots sure are different.
And they are kinda funny.
Is it enough to get people to open an account, buy WaMu stock or become a WaMulian?
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Creative, not sure how effective they’ll be. I don’t think they focus in on any differentiating factor that Wamu has.
Other banks can easily respond by saying “you’ll feel safe with us, too” or worse for Wamu, “you’ll feel safer with our bank since we haven’t incurred billions in losses from the option arm mortgage meltdown, like WAMU has.”
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