WaMu fantasy TV ads.. “Whoo hoo!”
July 31, 2008 | Subscribe Free
In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for real) after discussing the security of WaMu’s online banking.
Here’s another spot. In this one, a regular guy has a fantasy associating the bank’s offer of “free checks for life” with the experience of a roller disco.
Some people regard WaMu’s “Whoo Hoo!” campaign as nothing more than a shallow knockoff of a familiar Homer Simpson expression. But you have to admit, these spots sure are different.
And they are kinda funny.
Is it enough to get people to open an account, buy WaMu stock or become a WaMulian?
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- ING DIRECT Ads Star Naked, Creepy Ape
- Do Irritating Ads Work Better Than Funny, Entertaining Ones?
- Bank Bashing Ads Tell People What They Don’t Get
- The Nominees For Oscars In The Financial Industry Are…
Creative, not sure how effective they’ll be. I don’t think they focus in on any differentiating factor that Wamu has.
Other banks can easily respond by saying “you’ll feel safe with us, too” or worse for Wamu, “you’ll feel safer with our bank since we haven’t incurred billions in losses from the option arm mortgage meltdown, like WAMU has.”
I’ve watched a ShamWow parody called the ShamWooHoo.
But when I saw WaMu and their ad campaign…
Don’t worry, you can use my Sham–Whoo hoo!
WaMu = TEEHEE