Comments on: Members Help Members in USAA’s Online Forum

By: 10 Of The Best Banking Brands To Watch | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 16 Apr 2012 08:01:49 +0000

[...] They have been on the forefront of alternate, online and mobile channels since the very beginning. They are one of the few retail financial institutions allowing people to rate and review products online. [...]

By: The Financial Brand » Addison Avenue + Wesabe Groups = PFM + Online Q&A

The Financial Brand » Addison Avenue + Wesabe Groups = PFM + Online Q&A — Fri, 22 Jan 2010 01:12:40 +0000

[...] institutions are willing to take that risk, though notable exceptions include USAA’s Member2Member forums and the First Direct Live [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 11:24:21 +0000

[...] You can take it a step further and let people ask and answer questions, as USAA has with its “Member 2 Member” [...]

By: Matthias Kroener

Matthias Kroener — Tue, 29 Dec 2009 11:43:47 +0000

Interesting approach! Very intersting. We as FIDOR BANK follow a quite similar idea which can be seen on http://www.fidor.de. We have the claim “Banking with friends”. That means: User (can) know each other and exchange opinions about financial services, products and advisors. With that exchange of experience, users will gain a better understanding of what is necessary and of whom to trust. For that exchange, users get paid by FIDOR BANK. Why? Because this is valid content. To all of us. And, finally, Users can (in the near future) decide, wether to cover their financial needs with the bank or with other users. peer-to-peer banking will be offered on the same level as “regular” banking products – beeing regarded as an decent alternative. all that purely online. all that, we call “community banking”.

By: Devon Kinkead

Devon Kinkead — Wed, 23 Dec 2009 03:25:37 +0000

Regarding, “You’ve got to feel very confident in your products if you’re going to let people rate them publicly online.” I couldn’t agree more and nothing builds trust, and great products, like transparency. Even if some sorting has to be done to see the less than stellar ratings. Bravo USAA! And thanks for serving those who serve us.