Comments on: Aussie Bank Slips on Banana Analogy

By: The Financial Brand » Westpac bringing dead brand back for online direct arm?

Wed, 06 Jan 2010 11:23:12 +0000

[...] also came under fire — this time, more recently — for a marketing misstep involving a banana smoothie analogy the bank used to explain a hike in home loan rates. The bank’s explanation was widely panned by [...]

By: Rob

Rob — Tue, 29 Dec 2009 16:22:31 +0000

Chuck, I’m appalled – as an Aussie living here in the US I have to point out that the voice-over in the video is 100% Australian. No Pommie (as we call Brits) would recognise that as a British accent (which could be English, Scots, or Welsh BTW … and Irish if it’s the UK). Also, awful video and reinforces the idea of bankers living ‘in ivory towers’ and a great example of ‘talking down’ to people. I’m reminded of the movie ‘Trading Places’ when one of the brokers is explaining to Eddie Murphy about bacon “which YOU might find in a bacon lettuce and tomato sandwich”. Ha! Cheers mate (as we say downunder)

By: Chuck

Chuck — Tue, 22 Dec 2009 07:00:55 +0000

Not sure what the purpose of this was, but I guess they figured that if the narrator had a kindly, smooth, Aussie (actually British?) accent, people would listen to anything. Seems to me all they’ve accomplished is saying, in a nice way, “Times are tough, so we had to raise rates. Gedovait.”

By: Tom

Tom — Wed, 16 Dec 2009 13:52:07 +0000

I read on another blog that Sydney based Spinifex group came up with and put the video together. Wonder what they have have to say??