Creative Showcase: Dumpster Ads, Asphalt Stencils, Legos

The First National Bank – Dumpster Ad

Perhaps the most unusual media placement for a bank ad ever — inside the lids of garbage cans.

They are literally throwing advertising dollars in the trash. Will consumers feel this kind of advertising is appropriate?

Or will they snicker at a metaphorical irony that’s hard to escape?

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IBT – Parking Lot Stencils

A creative reminder from Foundry Advertising that even seemingly insignificant spaces present branding opportunities.

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ibt-disguised-as-asphalt ibt-recreational-walkers

Harborstone Credit Union – Lego Business Pieces

This business banking promotional kit comes from credit union marketing firm Jay-Ray. Each box contained a set of Lego building blocks and a mini-construction worker. Harborstone hand-delivered these boxed invitations to local businesses, inviting execs to attend the groundbreaking ceremony at a new Harborstone Credit Union branch.

harborstone-box-exteriorharborstone-box-interior

First Community Bank – Enjoy Unbig

This brand advertising campaign is linked by a microsite with six games like the “Unbig Fun Maze!” and the “Unbig Crossword!” You can see one of the TV spots below, and the other three here, here and here.

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Australian Central Credit Union – CG TV

A relatively simple-yet-effective 15-second spot for personal loans produced with computer-generated graphics.

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Legacy Banks – Rebranded Identity

Ad agency Smith & Jones won a 2009 American Graphic Design Award for this rather conservative corporate rebranding.

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Chase – Phone Tree

The copy says that “using Chase by Phone is easier than ever.” That may be, but the flow chart screams of confusion, frustration and lots of button-pushing. For a bank with trillions in assets, you’d think they could pony up a couple hundred bucks for a designer who knows how to use more than PowerPoint?

chase-by-phone

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