Comments on: Guam Credit Union Becomes Coast360 http://thefinancialbrand.com/8901/government-of-guam-employees-credit-union-changes-names/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: Trent http://thefinancialbrand.com/8901/government-of-guam-employees-credit-union-changes-names/comment-page-1/#comment-3613 Trent Wed, 16 Dec 2009 20:36:11 +0000 http://thefinancialbrand.com/?p=8901#comment-3613 Thanks for posting this. It is nice to see that you can change your name and not have the negative press. Perhaps the change coupled with the fact that they can show "entire island" inclusiveness in an easier way than before just seems to click with their membership. Maybe when you live and work on an island, even for the government, you kind of understand that island-togetherness trumps any of those exclusive sentiments. I would have to think that the unique geography involved has to have had something to do with it. Plus, there is the fact that it is a pretty cool name that I think feels pretty natural for their neck of the woods and they obviously took the time to get buy-in. Looks like a fun beach party that I would like to have attended! Thanks for posting this. It is nice to see that you can change your name and not have the negative press. Perhaps the change coupled with the fact that they can show “entire island” inclusiveness in an easier way than before just seems to click with their membership. Maybe when you live and work on an island, even for the government, you kind of understand that island-togetherness trumps any of those exclusive sentiments.
I would have to think that the unique geography involved has to have had something to do with it. Plus, there is the fact that it is a pretty cool name that I think feels pretty natural for their neck of the woods and they obviously took the time to get buy-in. Looks like a fun beach party that I would like to have attended!

]]> By: Ian http://thefinancialbrand.com/8901/government-of-guam-employees-credit-union-changes-names/comment-page-1/#comment-3612 Ian Wed, 16 Dec 2009 17:27:59 +0000 http://thefinancialbrand.com/?p=8901#comment-3612 It's pretty interesting that they selected such a non-traditional name, yet were met with little (if any) negative feedback. Great story! Thanks, Ian It’s pretty interesting that they selected such a non-traditional name, yet were met with little (if any) negative feedback. Great story!

Thanks,

Ian

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